Advertising - created by Publicis Hal Riney &
Partners, a San Francisco-based agency, the L-Series will
be introduced as "The next big thing from Saturn" in print,
TV, billboard, radio, and newspaper advertising campaigns.
Each tier of advertising -- national, regional, and retailer
-- supports the overall Saturn theme of vehicles offering
quality, high value, and service throughout the ownership
experience.
CarClub - Managed by enthusiastic Saturn owners,
this association provides an avenue for Saturn owners to
meet one another and share their pride in the car and the
company through social, community, and charitable events
and activities. Special merchandise is available for club
chapters. Since its launch in October 1995, the CarClub
has gained over 1,700 members among 159 chapters nationwide.
Homecoming - On July 30-31, 1999 approximately 60,000
Saturn owners and guests will visit Spring Hill, Tennessee for a
two day extravaganza featuring entertainment by Hootie and the Blowfish,
Faith Hill and Tim McGraw, as well as parades, intramural athletic
competitions, displays, plant tours, and vehicle test drives. Saturn
retailers across the country will also host local Homecoming events
at their facilities. More than 150,000 owners and guests are expected
to participate in these events. Homecoming activities will support
a new partnership with Special Olympics, with a donation to the
charity made during the Homecoming weekend.
Saturn Mobility - In keeping with the car's user-friendly
characteristics, Saturn Mobility provides people with disabilities
a reimbursement of up to $1,000 to cover the cost of adaptive equipment
installed in their new or used Saturn. The program also provides
educational materials on adaptive equipment and suppliers.
Team Saturn (Professional and Amateur Cycling) - The
same commitment to hard work and team spirit that makes up Saturn
can also be found on its cycling team. The Saturn Cycling Team came
together in 1992 as a collection of six amateur cyclists from all
over the country. Since then, the Saturn Cycling Team has grown
to include both men and women and is now 19 members strong. The
1998 season saw Saturn post 101 victories, 67 second-place finishes,
and 53 third-place spots.
For the 1999 season Saturn welcomes two new sponsors: Lemond Bikes
will supply all bikes for the team, and Louis Garneau will supply
all uniforms and helmets. Saturn is also excited to be the title
sponsor for the USPRO cycling tour, which includes 15 races in 1999
and 17 races in 2000.
Union Partnership Initiative - Saturn is proud of its
partnership established with the people who build affordable, quality
cars. This includes United Auto Workers partners on Saturn's sales,
service and marketing team. With their help, this marketing initiative
is directed toward other labor organizations to let them know that
an American company respects the equities and standard of living
of its work force and can also be a world-class competitor.
www.Saturn.com - The Saturn internet site offers potential
customers the opportunity to learn more about the company and the
car, including customers in Japan. The "Interactive Pricing Center"
enables users to configure the car they want, calculate the price
and estimate the monthly payment. Visitors can also begin the credit
application process, arrange a test drive, and request a trade-in
appraisal, all with out leaving their computer.
