“Earn the loyalty
of Saturn owners and grow our family by developing and marketing
U.S.-manufactured vehicles that are world leaders in quality,
cost, and customer enthusiasm through the integration of people,
technology, and business systems.”
In 1985 Roger Smith,
GMs CEO, announced the secret Saturn project in order to "leap-frog"
the Japanese car makers. Production started in October 1990
The project resulted
in a $ 3.5 billion investment from GM and in an all new factory
in Spring Hills, Tennessee
From the space-frame
Saturn car an almost self-contained production was launched with
an "empowered" organization
Nowadays the Saturn
corporation is manufacturing about 320.000 cars a year and employs
10.000 people
