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Saab Automobile AB, Sweden

Saab, 50% owned by General Motors and bought for $ 1 Bill. 1990, is still making losses.

1997 losses were at SKr 1.9 Bill. ($ 270 Mill.)
1998 first 6 months losses added up to SKr 978 Mill. ($ 140 Mill.)

Future plans are ambiguous. The sales programme foresees an increase of 20% p.a.

The driver should be the new Saab 9-5 saloon, which was developed at a cost of $ 692 Mill. and which is strongly targeted to the US market. In total Saab will concentrate its sales efforts to its 8 key markets US, UK, Sweden, Germany, France, Italy, Australia and Japan.

Saab	1996	1997	1998	1999	2000	2001
"9-5"	.	0	7.928	16778	19.973	19.182
9oo	.	23.043	9.009	238	58	0
"9-3"	.	0	12.826	22473	19.430	18.374
9ooo	.	5.404	993	52	18	0
Total Saab	28.439	28.447	30.756	39.541	39.479	37.556

Saab North American Car Deliveries (Source: GM)

History of Saab Automobile: 50 Years of Production

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