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SEAT : "AUTO MOTOR UND SPORT" PRAISES THE NEW TOLEDO
The new SEAT Toledo has been chosen as "The Best Car of 1999" (Die besten Autos) in its class by readers of the renowned German magazine "auto motor und sport". This model, from the Spanish carmaker, won the accolade against strong competition from vehicles imported in its market segment. Over 120,000 readers took part in this year's survey promoted by "auto motor und sport", a leading specialist magazine in Germany with an average print run of 450,000 copies.
This recognition of the new Toledo is especially important and there are high expectations that it will do well in the German market.
This is the second award won by SEAT models in the demanding German market over a two-year period. In 1997, the SEAT Arosa won the "Golden Steering Wheel" trophy (Goldene Lenkrad). The German market is the largest market for sales of SEAT cars after Spain. Last year, the Spanish manufacturer sold more than 60,000 cars in Germany. Sales of the new Toledo in this country will definitely help to strengthen the position of SEAT in Europes widest market. The award for the new Toledo was received by the Chairman of SEAT S.A., Pierre-Alain De Smedt, at a ceremony held this month in the German city of Stuttgart, headquarters of the publishers of "auto motor und sport".
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