for the new "Research, Pre-development, Concepts" division is
Dr. Burkhard Göschel. This division covers all the functions that
operate in the "early phase": "Vehicle Concepts,
Configurations, Innovations", "Package", "BMW
Technology" and Vehicle Research.
the newly created "Science and Transport Policy" division, the
BMW Group is increasing its focus on the synthesis of scientific
research and its incorporation into daily mobility requirements. Under
the management of Detlef Frank, the "father" of the BMW
hydrogen engine and of transport research at BMW, this division will
become the germinating cell for new mobility concepts. In view of the
increasing interlinking between transport systems, this area is of
increasing strategic significance. Frank will be the Board's
representative in ensuring that the BMW Group's social responsibilities
are incorporated into the political decision-making processes.
strengthen the BMW product offensive, the original organisation, which
was strictly divided by model series, will be changed into an overall
product line strategy. Product development will be run on the basis of
market-oriented, forward-looking indicators, rather than internal
classifications. The head of the "Small Models Product Line",
i.e. the strategic overall manager of the new "small BMW" and
all the variants of the BMW 3 series, will be Wilhelm Becker, formerly
Purchasing Manager. He will be succeeded by Dr. Gerhard Schuff,
currently Manager of the Engines and Driving Gear Division.
Gerhard Schmidt will be in charge of the "Overall Vehicle"
division in future. Klaus Borgmann, one of the senior developers of the
new BMW V8 diesel engine, will be moving up to replace him as Head of
Production Division is also getting geared up for the future:
increasingly individual customer requirements require more flexible
"Customer Process, Logistics and IT" division will be the
interface in future between the factories and the Sales division and
will thus be responsible for the process chain from the ordering of the
vehicle by the customer to its transport. The aim is to supply the
customer with his vehicle even faster, including any change requests
that might have been received shortly beforehand. Günter Klamer
will be in charge of
new "Painted Bodywork" division will combine the
"Pressing" and "Tools and Equipment Design", plus
the planning of the body shell and the paintshop. These synergies will
open up new opportunities for reducing manufacturing costs and create
optimised solutions across a range of technologies in the
pre-development and concept phase of the products. This division will be
headed by Prof. Dr. Clemens Schmitz-Justen.
"Technical Integration" division will now cover production
strategies, planning assembly structures as well as planning
construction and energy requirements. The traditional proximity to
"Trial vehicle construction" and the "Start-up"
organisational unit will be retained. This division, which will be run
by Franz Cremer in the future, will be the element that integrates the
entire production of the BMW Group.