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News of  August 01, 2000


BMW Group Rolls - Royce Project : F. Fred Fruth appointed General Manager of Public Relations 
Munich, Germany - With effect as of 1 July 2000, Friedrich (Fred) Fruth, 53, has been appointed full-time General Manager of Public Relations for the Rolls-Royce Project. He reports directly to the Overall Project Manager, Karl-Heinz Kalbfell, responsible for the BMW Groups Brand and Product Strategy. 

Rolls-Royce Mulliner

Photo: RR

Preparatory activities for the takeover of the obverall brand responsibility for Rolls-Royce by BMW as of 2003 are proceeding according to plan. One of these activities is to establish all-new Company headquarters in Goodwood, West Sussex, and to develop an all-new luxury saloon to be launched in the same year.  

Fred has been with BMW since 1980 and was responsible in his last function for the management of communication strategies with BMWs international subsidiaries. He has spent his entire professional career in international public relations functions in Germany, Austria and Great Britain, to where he will be returning in the year 2001 following the establishment of BMWs new Rolls-Royce Company. 

(July 27, 2000)


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