Most Powerful
Rolls-Royce In History Debuts At Geneva Motor Show
Crewe - Rolls-Royce
Motor Cars confirmed the launch of its next model, Rolls-Royce Wraith.
The car will be presented for the first time at the Geneva Motor Show on
5 March 2013, with first deliveries to customers expected in the fourth
quarter of 2013. Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars,
confirmed the news at the company’s World Dealer Conference in London.
“Rolls-Royce Wraith
will draw superlatives when it is unveiled in Geneva,” he explained to
representatives of the 100-strong global dealer network. “Expect the
boldest design, the most dramatic performance and the most powerful
Rolls-Royce that has ever played host to the famous Spirit of Ecstasy
figurine. We will present a model whose starting point is luxury,
refinement and exclusivity, traits that have made Rolls-Royce the
world’s pinnacle luxury good for the last 108 years. This is a car not
only defined by a timeless elegance, but one that encapsulates a sense
of power, style and drama,” added Müller-Ötvös.
BMW Group board member and Rolls-Royce
Chairman Harald Krüger, affirmed the company’s latest step in the drive
for sustainable growth. “The BMW Group is confidently investing into the
long-term future of Rolls-Royce Motor Cars,” he said. “And this
exceptional new car will build on the finest principles of the company’s
forefathers - the world’s best engineering, the employment of cutting
edge technology and peerless craftsmanship.”
Wraith will be the most dynamic, powerful and beautiful Rolls-Royce in
the company’s history. It is a breathtaking car that will set a new
benchmark in the ultra-luxury segment and will reaffirm the position of
Rolls-Royce at the absolute pinnacle of automotive luxury.
The launch will revive one of the most famous Rolls-Royce names first
used in 1938. The ethereal name Wraith perfectly expresses the character
of the new Rolls-Royce. “Wraith alludes to an almost imperceptible but
powerful force, something rare, agile and potent, a spirit that will not
be tethered to the earth. It is the perfect name for our new model.”
added Müller-Ötvös.
When you encounter Wraith, your world stands still as it whispers by. It
possesses an unmistakable presence but is difficult, if not impossible,
to corral. It defies attempts to contain it.
Wraith draws inspiration from the story of
the Honorable Charles Rolls, one of the company’s founding forefathers
and a man who indulged a passion for innovation, engineering and, most
importantly, adventure. Rolls was a passionate racing driver, balloonist
and aviator winning the praise of King George V, who hailed him the
‘greatest hero of the day’ on becoming the first person to cross the
English Channel and return non-stop in a flying machine.
Like Rolls, the new car embraces the very
finest things in life – elegance, beauty, refinement and luxury – to be
enjoyed by a new generation of confident gentlemen and women. It will
boldly shape the future of Rolls-Royce, building on the success of
Phantom and Ghost, bringing new customers to the marque.
