The Concorso d’Eleganza once again invited the world’s most attractive classic automobiles to Lake Como on the last weekend of April (25–27.04) for this highly traditional automotive beauty contest. “Our commitment to the event underscores the high regard in which we hold an automotive aesthetic that goes far beyond the bounds of brands and models,” says Karl Baumer, Chairman of the Concorso d’Eleganza Villa d’Este and Director of BMW Group Mobile Tradition, of the BMW Group’s longstanding patronage of the Concorso d’Eleganza.

This Bavarian-Italian partnership, as cultivated in the Concorso d’Eleganza, enjoys a longstanding heritage at BMW. One milestone of this tradition is celebrating its 30th anniversary this year – the BMW M1. It has prompted BMW to devote its 2008 Concorso exhibition to the iconic sports car that came from the drawing board of Italian stylist Giorgio Giugiaro. Alongside the production model, the various racing versions will also be on show at Lake Como.