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News of November 21, 2000
Renault
returns to Australia with strong Nissan support
As part of its strategy of international
development and within the framework of the Renault-Nissan Alliance,
Renault will return in the first half of 2001 to
the Australian market with the support of Nissan. In addition, the
marketing of Renault vehicles will enable Nissan to extend its product
offering and thus attract new customers.
Sales of Renault vehicles will commence in
Australia in the first half of 2001.
Renault, in agreement with Nissan Australia, has the goal of becoming one
of the leading mainstream European brands in the Australian market.
Renault, in firm cooperation with the Nissan
Australia Group, will import Renault models and will distribute them
mainly through the Nissan dealer network with clear differentiation of the
two brands. Renault vehicles will be sold through metropolitan dealers at
launch. This network will be
gradually developed.
The two brands will be marketed as separate
product lines thus retaining their individuality. Details of Renault models for the Australian market will be
announced at the forthcoming Melbourne International Motor Show in the
coming March.
The Renault-Nissan Alliance has enabled Renault
to quickly return to the Australian market with reduced overheads thanks
to the support of Nissan's commercial facilities in Australia.
Renault's return will also allow the Nissan group to appeal to a
wider cross-section of the Australian motoring public with the addition of
a completely new product lineup. This co-operative effort will therefore
result in gains for both partners.
Renault has been present in
Australia from the beginning of the century,
including local assembly (more than 70,000 R4, R8, R12 and R16 had been
locally assembled up to1981). Renault was the leading make on the European
market in 1999 and is currently successfully marketing innovative and high
quality products, even creating new market segments with cars such as
Scenic.
Through its subsidiary of Nissan Motor Co.
(Australia) Pty. Ltd., Nissan is solidly established in Australia and has
been operating there since 1966. It was the top imported brand in the
Australian domestic market in 1999, with a market share of over 6%.
Mr. Daphne, Nissan Australia Managing Director
and CEO, said "The next key task is finalization of the national
dealer network to ensure adequate location and expertise prior to launch
next year. Following today's announcement we have a very clear and
workable timetable to our launch."
Mr. Daphne continued "I must thank the many Renault owners in
Australia for their continuing support.
I would like to assure existing Renault owners of our ongoing
commitment and look forward to joining them in welcoming the new models to
Australia."
Mr.Debrot, Vice President, Renault
Asia-Oceania, said: "Renault's return to Australia is a key move in
the company's development strategy in a region where much of the future
growth in the automobile sector will come from. The Renault-Nissan
Alliance provides a solid base for this return. Renault, the leading brand
in the European market, has every intention of offering Australians
original, high-quality products".
(Nov.
15, 2000)
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