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![]() News of November 21, 2000
DaimlerChrysler,
Ford And General Motors Partner To Develop Dealer Infrastructure
Guidelines Detroit
- DaimlerChrysler Corporation, Ford Motor Company and General Motors
announced a dealer infrastructure standard for all of their respective
dealers that will provide common guidelines for dealer network
connectivity. The three OEMs agreed to the common guidelines in order to
prepare dealers to operate in the e-world to better service their
customers. Christine
MacKenzie, DaimlerChrysler vice president of Retail Strategies, said,
"We have been working together to establish a framework for growth
and systems capability that will enhance dealership communications and
management systems in an efficient and coordinated manner. This standard
benefits the dealer, the automotive companies and the customer." For
dealers with more than one franchise, the implementation of standardized
guidelines will promote the sharing of network equipment, offer dealers
additional functionalities not currently available through proprietary
networks, and improve support. The Dealer Council representatives from
each of the automotive companies, who helped shape and support the
development of the standards, have endorsed the plan. Jim
Yost, Ford vice president and chief information officer, endorsed the plan
saying, "Dealers have been requesting system standards for quite some
time. These technical guidelines will benefit dealers by providing a road
map to build an Internet-ready dealership." As
most applications will be migrated to the web in the next three years,
this effort lays the foundation for all web-based applications, which will
enable direct dealer to consumer interaction. Bill
Lovejoy, GM Vehicle Sales, Service and Marketing Group vice president,
added, "There is some confusion among dealers as to which technology
is the best for their dealerships in view of the many e-initiatives facing
them. This is definitely a step in the right direction." (Nov. 16, 2000) [Homepage] [
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