| DETROIT - In the wake of the agreement between General Motors
Corp., Ford Motor Co., and DaimlerChrysler AG that the world's largest Internet-based
automotive-parts exchange company is in the works, automotive suppliers are scrambling to
understand how eBusiness strategies will change the way they do business. Today, less than
half of suppliers surveyed are not implementing eBusiness strategies as it was announced
at the January 2000 meeting of the Automotive Best Practices Forum sponsored by Arthur
Andersen. The Forum and its accompanying study on eBusiness strategies among automotive
suppliers revealed that nearly half of automotive suppliers do not know the expected
payback period for an eBusiness investment, and when they do, it's often underestimated.
The Forum also revealed that business-to-business communication in the suppliers' supply
chain is expected to increase ten-fold in the next two years.
Currently, 41% of automotive suppliers surveyed are not in the process of implementing
eBusiness strategies. For those suppliers that do have eBusiness strategies in place, the
top reasons for doing so include reducing operating costs, satisfying OEM requirements,
and improving competitive advantage. Only 16% of suppliers identified revenue growth as a
business driver for eBusiness -- suggesting that these benefits are not well understood.
"Clearly, if an eBusiness strategy is not already in place, the need to move
quickly and develop a global eBusiness strategy should be a top priority," said Randy
Miller, the Global Automotive Partner for Arthur Andersen. "The focus should be on
strategy development and execution in 100 day cycles." Nearly half of automotive
suppliers indicated that they didn't know the expected payback of their eBusiness
investments. Of the remaining half of suppliers that are tracking the expected payback
period, half expect less than a one-year payback period, and the other half expect payback
in a one to four year timeframe.
"Given the pace of technology evolution, a payback period of greater than a year
should be closely examined," noted Gary Baker, Director of Arthur Andersen's Advanced
Technology Group's Development Center. "eBusiness investment needs to be treated like
any other investment."
Today, only 6% of automotive suppliers conduct more than half of their transactions
with suppliers via eBusiness. In two years, this number is expected to increase to 66%.
The expected growth areas in the next two years include order tracking follow-up,
production specification/information, and online price quoting. Suppliers anticipate that
the usage of EDI (Electronic Data Interchange), telephone, and fax communication methods
will decrease over the next two years. ANX usage will increase from 3% to 45% and Internet
usage will increase from 15% to 76% -- becoming the two most widely used communication
methods in the next two years.
(March 24, 2000) |