The popularity of the Ford Ranger looks to be increasing from last year as sales for January were announced. The Ford Ranger's market share has increased upon last year to 29% (228 units), against a share of almost 25% from its launch in June until December 1999.
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Ford Ranger

Photo: Ford

Jeremy Spencer, Ford Ranger Brand Manager, commented on the success of the Ford Ranger: "The success of the Ford Ranger shows just how eagerly anticipated Ford's return to the pick-up market has been. Last year was a major plus for us with the Ranger doing so well and the signs so far this year show that it will be going from strength to strength."

Already this year the Ford Ranger has been receiving accolades from the commercial vehicle industry. The vehicle was recently voted top product in the Vehicle and Plant category by the readers of Professional Builder magazine. This award follows the What Van? Award for 'Best Pick-Up' claimed by the Ford Ranger in 1999.

To suit a variety of needs the Ford Ranger line-up offers three body styles: the Regular Cab, the versatile four-seat Super Cab, and the five seat Double Cab that offers the highest payload and loadbox length in its class. The Ford Ranger is the result of more than 70 years of Ford pick-up heritage. The Ford F-Series pick-up is the best selling vehicle of all time (27 million) and has been the top-selling vehicle in the USA for 16 consecutive years.

(Feb. 18, 2000)