H1 owners typically
include highly affluent empty nesters who own an average of
six-plus vehicles, ranging from classic cars to Rolls-Royces
and pickup trucks, and who bought their HUMMER for its exclusivity
and unmatched utility.
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"They typically bought
H1 in lieu of another vehicle or an exotic vacation or a home addition,"
DiGiovanni said. "H2 is designed for a younger, more mainstream group
of buyers."
H2 is designed for everyday
use, as well as for the most demanding off-road conditions. From a psychographic
standpoint, its target customers include "rugged individualists" and
"successful achievers."
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The H2 is uniquely designed
to appeal to both these groups. Its design is extremely daring and attention
getting. It's instantly recognizable as belonging to a highly exclusive
brand, at the top of its class in off-road performance. Its look and
feel conveys the sense of power, authority and complete control that
these buyers seek.
"In practical terms, the
rugged individualist will be more likely to take it off-road and exploit
all capabilities," said Marc Hernandez, H2 brand manager. "The successful
achievers are more likely to drive it on-road as a symbol of their daring
and success."
In recognizing different
mindsets and potential applications, HUMMER offers two distinctly different
equipment packages for H2:
One that includes some
chrome appearance items, a luggage carrier, tubular side steps, leather
seats and AM/FM stereo with six-disc CD changer. Another that includes
a roof rack, AM/FM stereo with six-disc CD changer, brush guard, first-aid
kit, tool kit with portable lamp, and off-road suspension package.
H2 product features
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In addition to the packages,
the list of appealing standard and optional equipment and features on
H2 is lengthy. An overview:
A standard Vortec 6000
V8 and new heavy-duty 4L65-E four-speed automatic overdrive transmission
with best-in-class power and performance. The Vortec 6000 generates
an estimated 325 hp and 385 lb.-ft. of torque. The 4L65-E provides
GM's driver-selectable Tow-Haul mode when the transfer case is in
the "4 HI" modes.
A standard new, powertrain-integrated
Borg-Warner two-speed electrically controlled full-time 4WD system.
It is capable of further reducing the vehicle's gear ratios by 2.64:1
when necessary, for highly controlled obstacle climbing. It provides
a 40/60 percent front-to-rear torque split in "High Open" or when
the differentials are unlocked and a 50/50 percent front-to-rear
power split when the transfer case differential is locked. The transfer
case electronic control provides five mode selections, including
rear axle differential lock, to provide optimum performance under
all types of driving conditions.
A highly developed
Bosch four-channel antilock braking/traction control system (ABS/TCS).
In addition to providing optimum control on slippery surfaces, the
ABS can detect and adjust its braking capabilities to rough off-road
surfaces like gravel and potholes. The TCS also provides new-for-GM
capabilities, including the ability to gain traction through a single
wheel, if necessary. A new feature controlled through a separate
driver control switch is the TC2 function. This provides for more
wheel slip in the traction control mode for sand and desert running
conditions.
A standard 4.10 axle
ratio, combined with the transmission's deep first-gear ratio and
transfer case low-range gear reduction, provides an excellent 33:1
crawl ratio for very slow, controlled, high-torque rock and obstacle
climbing capability. Trailering capability of up to 6,500 pounds
is an added benefit.
Higher strength rear
axle arms and a high-strength differential carrier for its third
member, or centerpiece, complete the added drivetrain strength package.
A long wheelbase. H2's
122.8-inch wheelbase is almost seven inches longer than a Chevy
Tahoe's, while its overall 189.8-inch body length is nine inches
shorter than the Tahoe's. On-road, the long wheelbase helps smooth
out the ride; off-road, it helps prevent pitching in rough terrain.
An extremely wide tread.
H2's 69.4-inch tread, with wheels truly positioned at the extreme
corners, provides extra stability on-road and helps prevent lateral
tipping off-road.
Extremely short overhangs,
including a 32.6-inch front overhang and 34.6-inch rear overhang.
The short overhangs provide high approach and departure angles,
allowing H2 to drive right into a hole and out again without getting
hung up in front or rear. These approach and departure angles are
the highest of any GM full-size truck. A fully welded ladder-type
frame, with a modular, three-piece design that incorporates a number
of hydroformed (formed with water under high pressure, which allows
steel to retain more of its strength through the manufacturing process)
components, for outstanding strength, stiffness and dimensional
accuracy.
Rock-defying underbody
protection, which helps define H2's uniquely rugged character and
enhance its performance characteristics. It includes large, thick
skid plates; an under shield for the fuel tank; totally unique,
chassis-bolted steel rocker panel protectors; a protective shield
for the optional on-board air compressor and mud flares that run
up and around and over wheels.
A standard independent
front torsion bar and five-link coil spring rear suspension, providing
excellent on-road ride comfort and control and a high degree of
strength, control and rear-axle articulation off-road. Its solid
rear axle provides durable sure-footedness, particularly in tight
off-road situations.
A new optional self-leveling
rear air spring suspension system tuned to H2's severe off-road
requirements included in the off-road suspension package.
Comfortable seats with
standard eight-way power adjustment for the front seat cushions
and backs, and a standard memory feature for the driver's seat that
allows two drivers to select and set their preferred positions,
using key fob buttons or controls in the driver's door panel. Cloth
covering is standard; leather, optionally available. With the leather
seats, front occupants also get heated seat backs and cushions with
three temperature settings, and second-row occupants get heated
cushions.
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The heating, ventilation
and air conditioning (HVAC) system provides fast warm-ups and cool-downs
and an amazing degree of individualized front-seat comfort. The
standard dual-zone front controls, for example, allow the driver
and front passenger to set individualized temperatures with as much
as a 25-degree Fahrenheit difference.
GM's largest-ever-available
sunroof.
A selection of premium,
high-quality sound systems and standard nine-speaker Bose® system.
All sound systems provide next-generation audio configurations and
include Radio Data Systems (RDS) technology.
Triple-sealed doors
and deluxe acoustical insulation, enhancing interior quietness.
A Driver Information
Center, providing up to 28 warnings for specific vehicle functions
and allowing two drivers to personalize their driving environment,
taking advantage of separate driver memory settings.
Standard front air
bags; four-way adjustable headrests, arm rests and seat-mounted
lap-shoulder belts for front passengers; lap and B pillar-mounted
shoulder belts for second row outboard passengers and a lap belt
for the center passenger; a seat-mounted lap-shoulder belt and adjustable
headrest for the optional third-row seat.
A standard OnStar system.
Secondary steering
wheel controls, permitting drivers to select radio stations, change
modes from radio to CD and control volume.
An electrochromic (light-sensitive)
inside rearview mirror with compass and outside temperature display.
Large power-tilt glass/power-folding,
electrochromic, heated outside rearview mirrors, with a curb assist
feature that reverse-tilts them down for easier parking.
Standard Solar Ray®
tinted windows, which further help reduce glare.
A new design side-window
defogging system, which channels the air through the front door
and onto the glass rather than angling it from a vent on the IP
for increased effectiveness.
60/40 second-row seats
that can also be folded and an optional third-row seat that can
be folded and/or fully removed to provide more space.
The wide range of civilizing
and also rugged features makes H2 a full-size SUV with unprecedented
versatility. "H2 has immediate brand recognition as a HUMMER, which
was one of our mandates from the start," DiGiovanni said. "It's a HUMMER
through and true, particularly in terms of its capabilities on rough
terrain, but with an air of civility and refinement previously unheard
of in a vehicle with such capabilities."
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