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The Opel/Vauxhall Astra

The Opel / Vauxhall Astra model took the number one spot in 1999 becoming the most popular nameplate in all of Europe. The Astra was the number one choice of customers throughout Europe with record sales of 745,000 passenger car and light commercial units in a combined Western / Central European market. As well, the Opel / Vauxhall Astra Wagon was the number one selling wagon in Europe in 1999, a position it has held since 1993.

 

photos: Opel AG

The all new Astra

The new Astra (internal name T 3000) was launched in June 1998 with a delay of half a year because of technical problems concerning a new approach for the steering mechanism. The car will be build in 4 plants

Herbert Heil,
Productmanager Astra

 

Plant Car Modell
Bochum
  • 5 door
  • caravan
Antwerp
  • 3 door
  • 5 door
Eisenach
  • 5 door
Ellesmere Port
  • 3 door
  • 5 door
  • caravan

Product development characteristics

  • The car was developed in 46 months
  • 7,000 big components were all new (70%)
  • only 30% carry over
  • introduction of 19 systems with 48 modules in total
  • Total investment into the T 3000 project : $ 1,59 Bill.
  • Invest in Bochum : $ 489 Mill. + $ 68 Mill. capacity increase
  • Invest into Eisenach (capacity increase) : $ 35 Mill.

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