. AskDrZ.com features CEO Zetsche, answering Questions about
the DaimlerChrysler Product Program
For the first time
since the merger of the former Daimler-Benz and Chrysler Corporation,
Chrysler Group is communicating the consumer benefits of the best
of American and German engineering and design built into every Chrysler,
Jeep® and Dodge vehicle in a new corporate ad campaign.
Chrysler Group
revealed its unprecedented campaign today and introduced
its new spokesperson, DaimlerChrysler Chairman Dieter Zetsche.
The multifaceted “Ask Dr. Z” campaign launches July 1 and
focuses on the innovative design, quality, reliability,
performance and fuel economy of Chrysler, Jeep and Dodge
vehicles today.
The campaign
launch coincides with the beginning of an Employee Pricing
Plus summer sales program.
.
.
Also unprecedented,
the program includes employee pricing for all customers plus zero
percent financing for 36 months on most models when financed through
Chrysler Financial plus the option to return the vehicle within
30 days if not satisfied. Or, in lieu of special financing, customers
may choose to receive employee pricing, cash back up to $3,500 and
the 30-day Return Program.
“We wanted to communicate
in a memorable way how our unique heritage sets us apart from our
competitors and provides real benefits to our customers,” said Tom
LaSorda, President and Chief Executive Officer, Chrysler Group.
“Dieter is the ideal spokesperson
for the company we are now. He put us on the path to be competitive with
the best in the world by combining the great strengths of two historic companies
to benefit our customers.”
The “Ask Dr. Z” campaign includes
television, radio, print, online, in-dealership and customer relationship
marketing media components and guerilla marketing tactics (mobile billboards,
aerial banners, street teams), as well as targeting the NASCAR fan community.
The www.AskDrZ.com URL will
appear in all advertising, encouraging consumers to write to ask their own
questions about the American and German engineering and design built into
all Chrysler, Jeep and Dodge vehicles.
