. smart vehicles go USA: UnitedAuto Group selected as future
exclusive distributor
Dieter
Zetsche, Chairman of the Board of Management DaimlerChrysler AG
(NYSE: DCX) and head of Mercedes Car Group announced that the unique
and urban-friendly smart brand will enter the U.S. market.
Beginning
in 2008, the successor to the smart fortwo will be available
in U.S. markets in three models. The U.S.A., as the world's
largest automotive market, will be the 37th market for smart.
The Parties have agreed on the framework for the exclusive
distribution of smart vehicles by international automotive
retailer UnitedAuto Group, Inc. (NYSE:UAG). UnitedAuto will
be responsible for awarding potential dealers and developing
and maintaining a smart vehicle dealership network throughout
the United States and Puerto Rico.
.
.
DaimlerChrysler AG Chairman
of the Board of Management and head of Mercedes Car Group Dieter Zetsche
said, “Following the success of the smart fortwo in our first North
The smart in NY
American market,
Canada, and the increasing demand for affordable and fuel efficient
small cars in the U.S.A., we are now bringing this new kind of mobility
to U.S. cities. The time has never been better for this – and I
am convinced that the smart fortwo as an innovative, ecological
and agile city car will soon become just as familiar a sight on
the streets of New York, Miami or Seattle, as it is today in Rome,
Berlin or Paris."
Like its predecessor, the
smart fortwo successor will have all the important features that make customers
feel safer and more comfortable. As part of the Mercedes Car Group, the
smart vehicle will be equipped with unique technology, including the “hard
shell” tridion safety cell, ESP and various airbag systems.
UnitedAuto expects
to qualify potential dealers using an open process that will focus
on their commitment to the brand and strategic locations in key
markets with facilities that meet the needs of the brand and the
customer. Demonstration of outstanding customer satisfaction metrics
will also be a key element to qualify for the franchise.
The initial rollout
of retail outlets is expected to start in mid-2007, with the official
launch of the smart brand planned to occur later that year. The
smart vehicle is expected to be sold in the U.S. starting in early
2008.
UnitedAuto Chairman
Roger Penske remarked, “We are thrilled with the opportunity to
represent the smart brand in the United States and Puerto Rico.
Through our international diversification, we’ve seen the benefits
the smart brand provides in Europe. We believe the U.S. market will
embrace the smart vehicle with its exceptional fuel economy, environmentally
friendly features, and advantageous price point. We look forward
to a successful launch of this vehicle over the next several years.”
