Change of name for Micro Compact Car smart GmbH: On
the way to a multi-product brand with the new name "smart GmbH"
Photo: Automotive Intelligence
The market launch of the smart roadster and smart
roadster-coupé next year is a first decisive step towards extending the
smart product range and this emphasises the potential of the brand. This
important step is also being documented in the company's corporate image:
as of today "Micro Compact Car smart GmbH" will become
This name change also reflects the opening from a single product brand
to a multi-product brand, which is no longer just limited to the segment
of extremely compact cars. However smart remains the small-vehicle
division of the DaimlerChrysler group.