Ford Of Europe Sets Record Pace For New Product
PARIS - Ford of Europe is introducing six new products at the Paris
Motor Show, bringing its tally to 32 in as many months. The record-setting
pace is part of the Company's ongoing product led transformation strategy.
Ford of Europe President and COO, Martin Leach, unveiled the new
products on the Ford stand at Hall 1 in Paris. The new Fords included:
Focus C-MAX concept - signals Ford thinking on the fast-growing
C-segment Multi-Activity Vehicle
Focus C-Max concept
Streetka - stylish roadster developed from the Ka and powered by
a 1.6 litre engine. Coachbuilt by Pinifarina and sponsor of Kylie's
European Tour 2002
Ford of Europe Chairman and Chief Executive Officer, David W.
Thursfield, said, "We are continuing to invest heavily in our product
range, which is the strongest it has ever been. Meantime, we have reduced
our costs by over $1 billion over two years, increased our plant
utilization to 95 percent, and reduced our number of assembly plants in
Europe from 11 to six.
Sportka - exciting sports addition to the new Ka family,
developed in response to customer demand for a performance version
Photos: Automotive Intelligence
Freshened Ka - added enhancements to keep the Ka as bold and
distinctive today as it ever was. Features all-new and more powerful 1.3
litre Ford Duratec 8V engine
Three door Fiesta - a dynamic addition to further extend the
Fiesta range with Durashift-EST automatic shift transmission available for
the first time
Latest technologies - supporting Ford's commitment on delivery;
Durashift-EST auto-shift manual transmission, Electronic Stability
Programme and TDCi common-rail diesels
"We have completed the overhaul of our core product range,"
said Leach. "With the Streetka we're turning our attention to key
niche markets. And the Ford Focus C-MAX is a design concept for Ford's
entry into the fast-growing mid-size Multi-Activity Vehicle segment.