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News of  September 26, 2001

MINI Gears Up For Motoring MINI

USA debuts MotoringGear tm merchandise on www.miniusa.com

Photo: BMW/MINI

Woodcliff Lake, New Jersey - MINI USA has debuted the first of its MotoringGear tm merchandise on its website; www.miniusa.com.

A racing and movie legend, Mini has been a stylish European icon for over 40 years. With over 5.3 million sold, Mini is the world's favorite small car brand. Mini has triumphed in countless car rallies, co-starred with Michael Caine in The Italian Job, and been owned by the likes of Paul McCartney, Clint Eastwood and David Bowie.

With an all-new MINI arriving in the U.S. in March 2002, the MotoringGear tm collection allows a new generation of MINI fans to share in the historic return of this motoring legend.

There is no other car quite like MINI, and MotoringGear tm has been specifically designed to express MINI's unique design and exhilarating performance. All of the high-quality items in the collection express MINI's stylish and adventurous personality to the fullest.

Highlights include a distinctive MINI Cuckoo Clock that, on the hour, produces a revving MINI in lieu of a cuckoo; a MINI Baby Racer that introduces the very young to the joys of MINI motoring; and a MINI Wind-Up Radio for use wherever your MINI might take you.

COLLECTION HIGHLIGHTS:

MINI Cuckoo Clock $85.00

A cuckoo clock with a difference: there's no cuckoo. Instead, a miniature MINI pops out to the sound of a real MINI Cooper's engine. At night, a light sensor deactivates the hourly "chime" automatically. A silver finish housing surrounds a MINI speedometer clock face design.

MINI Baby Racer $55.00

Styled by MINI designers, the MINI baby racer proves that you are never too young to 'Motor', and introduces toddlers to the joys of driving a MINI. Standard equipment includes super-direct steering and sturdy rubber tires for excellent handling. Meets US toy safety standards. The racer has a 12-month, 50,000-mile bumper-to-bumper guarantee.

COMING SOON:

MINI Watch $75.00

Helps count the minutes until you can be with your MINI again.

• Minute hand styled after speedometer's pointer
• Hours shown in speedometer-style display
• Stainless steel case with alloy bezel
• Metal strap designed to emulate MINI seatbelt webbing

MINI Solar/Crank Radio $105.00

Wind up, turn on, tune in, - and enjoy hours of listening pleasure wherever you go. This self-powered radio frees you from the constraints of the national grid. With power generated by either a crank handle or a built-in solar panel, it's just made for all the out-of-the-way places your MINI might take you.

• FM, AM reception
• Translucent blue plastic casing
• Jacks for headphones and AC adapter
• Includes NiCd rechargeable battery

MINI Pen Set $30.00

Beautifully designed, high quality; classically MINI. An individualist's pen set which will appeal to those who appreciate classic lines and great design. In short, a typical MINI fan.

• Fountain pen and ballpoint in cigar tube case
• Matt chrome-plated brass with translucent orange plastic
• Pens write black

(September 20, 2001)

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