GM Announces Modernista! As Creative Agency For The Hummer Brand
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DETROIT - General Motors Corporation announced Modernista! has been named HUMMER's advertising agency responsible for all brand creative development and execution. 

GM Hummer

Photo: GM

"We see this agency selection as an opportunity to stretch creatively, to look for new ideas and a fresh approach on how to target our customers," said John G. Middlebrook, GM vice president and general manager, vehicle brand marketing and corporate advertising. "Great advertising is going to help us build this great brand." 
"Our decision was very difficult because each of the agencies in contention had excellent credentials and presentations. As we build the HUMMER portfolio, it is critical that we hire an agency that will develop a unique campaign that reflects our brand image," said Michael C. DiGiovanni, HUMMER marketing director. "Modernista! clearly understands our brand essence as well as our products, the HUMMER H1 and H2." 

(October 12, 2000)