DETROIT - Chevrolet announced new brand managers for three long-standing Chevrolet products: S-10 Pickup, Corvette and Camaro.  

James M. Campbell, currently brand manager for Corvette and Camaro, has been appointed brand manager of the S-10 Pickup. Campbell succeeds Debra Kelly Ennis, who was recently named Oldsmobile general manager. Succeeding Campbell as Corvette - Camaro brand manager is Rick Baldick, currently assistant brand manager - product for the Silverado full-size pickup.   

Campbell and Baldick will report to Kurt Ritter, Chevrolet general manager. The appointments are effective July 1.  "Jim has done a great job  elevating the Corvette brand, culminating in the upcoming introduction of the new Corvette Z06 model," Ritter said. "This new assignment is a great opportunity for him to broaden his experience on the ever growing truck side of the business.  "Rick has been a key player in the launch of General Motors' best-selling vehicle -- the all-new Silverado," Ritter said. "His technical background will serve him well as Corvette continues to evolve technologically."

Campbell joined the Pontiac Division of General Motors as a district sales manager in training in 1988. He later worked as a district manager - telemanagement (1989), metro district manager (1991) and manager - zone marketing and distribution (1993). Campbell's brand management experience began as assistant brand manager (1994) for Pontiac's Grand Am. He worked as midwest regional manager, Kansas City (1997-98) for Pontiac - GMC, before becoming Corvette - Camaro brand manager (1998). Campbell holds degrees from the University of Notre Dame and the University of Michigan.  

Baldick joined Chevrolet as a technical writer in 1972. He was an area service manager in Cleveland and a fleet service manager in Syracuse before becoming a zone-merchandising manager in Memphis in 1983. Baldick became assistant truck merchandising manager in Chevrolet central office in 1986, and was named regional marketing manager for the Pacific coast region in 1992. He became assistant brand manager - marketing for Silverado in 1996, and assumed the assistant brand manager - product responsibility in 1998. Baldick is a graduate of Northwood University. 

(June 22, 2000)