First Toggled Show Created in Toggle Player 2.0, the Enhanced Version of Togglethis Technology
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BMW X5

Photo: BMW

Toggled shows are interactive programs delivered directly to consumers via email. Since consumers opt-in for toggled shows, the distribution is highly targeted, and allow clients to tailor their messages to the audience. Toggled shows help marketers acquire new customers, define who these customers are, and build and retain customer loyalty.

"The BMW interactive advertisement has a more complex feel to it that is definitely a departure from our earlier work," said Michael Gale, CEO of togglethis. "We wanted consumers to get the full experience of the vehicle online and allow them to virtually 'kick the tires' of the car and in a sense, test drive it."

The first episode of the series introduces the BMW X5 to consumers, who will be able to select various colors for the vehicle, hear the purr of the engine, see the tires rotate and open and shut all of the doors -- with the click of their mouse. The following episodes will continue to highlight the features of the X5, including its handling, driveability and safety features.

The X5 is like nothing else in the world: an utterly new category of motor vehicle, a light duty truck with the SUV silhouette, but most emphatically, not the typical SUV personality. The X5 4.4i is an all-new alternative for buyers seeking quality, luxury and responsiveness in a rugged and versatile all-wheel-drive vehicle.

"We wanted to introduce the X5 to consumers in a unique way that would pique their interest and would integrate seamlessly into BMW's overall marketing campaign," said Carol M. Burrows, Internet Communications Manager at BMW of North America, Inc. "Working with togglethis allowed us to use next-generation technology to showcase BMW's advanced technology such as Dynamic Stability Control (DSC-X) and Hill Descent Control in a fun, interactive environment."

(Feb. 7, 2000)