The announcement comes in response to growing
uncertainty among TT customers. This has been provoked by criticism about the handling of
the Audi sports car and increasing reports of accidents. Customers are also starting to
worry that this will result in a considerably lower resale value for the TT without ESP. "I
wish to apologise formally to our TT customers for the uncertainty which has emerged in
the last few months. Our offensive is intended to put an end to this uncertainty,"
declared Paefgen.
According to Paefgen, the company has continued to work intensively on analysing the
handling of the Audi TT, at the same time looking for suitable solutions to satisfy
customers. In order to provide an objective assessment of the cars handling
performance, TÜV Süddeutschland (South German Technical Inspection Association) was
commissioned to carry out a detailed inspection of the Audi TT compared with the
competition. TÜVs summary:
"The Audi TT including its original versions is, compared with
the competition, a better-than-average sports car and is in keeping with the state of the
art."
As Paefgen remarked, Audi is very satisfied with this result as it confirms Audis
statements in their entirety. But customer letters have made it clear that a satisfactory
solution can only be found if ESP is retrofitted. Audi had always stressed that
retrofitting work as complex as this is not technically
possible at the workshops of Audi dealerships. It can now be performed on an industrial
scale. An assembly hall specially converted for this purpose at the Ingolstadt site will
soon allow ESP to be retrofitted in accordance with high technical and quality standards.
Thanks to this series-like process, vehicles retrofitted in this way will be fully
equivalent in all respects to the latest applicable series production status. This will
dispel fears in particular of a value loss compared with current models with ESP.
ESP was introduced as standard equipment for the TT in the course of model enhancement
measures at the end of last year. At the same time the list price in Germany was increased
by DM 650. The same price difference will be charged for retrofitting, which Audi is now
offering optionally.
The retrofitting of vehicles is expected to commence at the end of March. Paefgen:
"We will be able to retrofit more than 20,000 vehicles within six months." All
customers will be provided with a loan vehicle free of charge while their car is being
retrofitted.
(Feb. 4, 2000) |