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News of  August 08, 2000


Ford sponsors Sturgis Motorcycle Rally - Harley-Davidson F-150 the 'Official Truck'

STURGIS, S.D. - The event has been an annual tradition for six decades and this year Ford Motor Company is a title sponsor of the Sturgis Motorcycle Rally, one of the world's largest motorcycle enthusiast events. 

With the sponsorship, the new 2000 Harley-Davidson F-150 SuperCab was named the official truck of the ten day event held from August 4 through August 13, 2000 in the Black Hills region of South Dakota. 

2000 Harley-Davidson F-150 SuperCab

Photo: Ford

Now in its 60th year, the event draws more than 350,000 motorcycle enthusiasts and celebrities.  "We are proud to be a sponsor of the Sturgis Motorcycle Rally," said Gene Brown, marketing manager of Ford's F-150 program. "The Harley-Davidson F-150 truck embodies the spirit of two great legends of the American road, and is now a symbol of this legendary event."  

With a Manufacturer's Suggested Retail Price (MSRP) of $32,995, the 4x2 SuperCab is dressed in black monochromatic paint accented with distinctive "Harley-Davidson" orange pinstriping, chrome billet grille and brightwork with a flareside box. The 260 horsepower 5.4 liter TritonÒ V-8 single overhead cam engine powers massive Harley-Davidson branded 20x9-inch five-spoke chromed aluminum wheels and P275/45R 20 Goodyear Eagle GTII tires - the first 20-inch wheels on a Ford production vehicle.  

Inside, the truck features black leather trimmed seats and a unique "spun metal" instrument cluster highlighted by the famous Harley-Davidson Bar and Shield ornament. The exhaust is a sport-tuned SVT Lightning muffler ending in dual chrome 3-1/2-inch "slash cut" exhaust tips. The suspension is lowered one inch and rides on specially tuned SVT Lightning shocks. Ford and Harley-Davidson announced their alliance last year at Bike Week in Daytona Beach, Florida. The two companies unveiled the unique Harley-Davidson F-150 last August at the Sturgis event, the first product of their historic brand alliance. The alliance provides the opportunity for the two companies to jointly develop and market exciting products, like the limited edition Harley-Davidson F-150 and a line of unique automotive accessories and apparel, available through Ford dealerships, Harley-Davidson dealerships and The alliance also will include celebrations of each company's centennial in 2003. 


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