Introducing the BMW Concept CS, Germany’s
leading manufacturer of premium automobiles is presenting the vision
of a unique four-door car which combines the exclusivity of a
genuine luxury Gran Turismo with the fascinating thrill of a
high-performance sports car.
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This unique combination never seen before
offers the perspective to enjoy sheer driving pleasure in a
dimension quite unprecedented in the world of motoring. Indeed, the
BMW Concept CS is a new definition of design culture. Concentrating
on powerful, expressive design, materials of the highest quality,
and quality of finish in perfection, this unique new model offers a
completely new understanding of premium quality.
And within its interior, the BMW Concept CS
combines stylish luxury with the most uncompromising ambience full
of class and value. Through its design alone, the BMW Concept CS
underlines the supreme skill and competence of the BMW brand in
developing the most sporting and dynamic cars offering ample space
for more than two occupants. The most spectacular rendition of this
heritage at BMW is the BMW M5, which established a brand-new segment
in the world of motoring more than two decades ago and is
acknowledged to this day as the benchmark in high-performance saloon
motoring.
Introduction of the BMW Concept CS at the
Shanghai Auto 2007
Exterior design: where qualities
typical of BMW all come together. More than any other saloon in the
past, the BMW Concept CS bears out all the highlights of optimum
performance through the design of its body alone. The low-slung,
dynamically stretched silhouette, the long engine compartment lid
and stylish lines and contours accentuating rear-wheel drive
technology simply perfect for sports motoring, all set clear
standards for supreme dynamics in a new dimension of out-standing
vehicles.
Through its supreme presence, stylish
elegance, and challenging dynamism, the BMW Concept CS, in a
nutshell, offers truly unique design language with highly individual
aesthetic features never seen before.
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.
Precisely this explains why all the
elementary values of the BMW brand are concentrated in the BMW
Concept CS, superior dynamics and sophisticated elegance all being
borne out together through the authentic style and design of the
car. Clearly, therefore, the BMW Concept CS is the pacemaker leading
into a new category of values typical and characteristic of the BMW
brand. Design culture and dynamics of the highest standard. Offering
a synthesis of features unique to the BMW brand, the BMW Concept CS
introduces new, tempting highlights in a particularly demanding
segment of the market.
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This unique model combines the
qualities of a luxury saloon and a high-performance sports
car in one, raising this superiority to a new, unprecedented
level. As a result, the BMW Concept CS adds an unparalleled
touch of sporting dynamism to the conventional culture of a
saloon, offering the driver and passengers the complete
dynamic potential of such unique power on four full-sized
single seats.
While the conventional saloon
focuses primarily on driving comfort, the BMW Concept CS
sends out a clear message of active, dynamic motoring. A
message which reaches all the car’s occupants, with the
generous feeling of space in this four-door being
supplemented by a sporting and low seating position enjoyed
not only by the driver and front passenger, but also by the
passengers at the rear on their own single seats. For this
reason alone, the BMW Concept CS is, not least, the vision
of a sports car for the ambitious driver offering the
passengers the same experience of sporting performance and
luxurious pleasure.
Individual style meets exclusive
class
The innovative, unique driving
experience offered by the BMW Concept CS is appropriately
reflected by all the car’s interior features, the design of
the interior and the various technical innovations
interacting perfectly with one another. The ambience of the
interior is indeed just as unique as the character and body
design of this one-off sporting four-seater, offering all
the occupants a brand-new experience of aesthetic style and
design.
And it almost goes without saying
that within the car the occupants enjoy such unique
exclusivity in particular style on four single seats. The
innovative design and finish of both the surfaces and
controls is further accentuated by the use of top-quality
materials and quality of finish enhanced to perfection.
Unnecessary opulence is replaced by highly focused luxury,
together with an exemplary standard of detail and elegance.
The precision that has gone into the development and
production of all components is obvious at very first sight,
clearly expressing BMW’s dedication to supreme performance
in every respect. Style and unique aesthetics of BMW.
Measuring 5.10 metres or 200.8 inches in length, the BMW
Concept CS is dominated by dynamically flowing lines.
From the BMW kidney grille standing
out powerfully to the front, the eyes of the beholder move
back along the low-slung and sleek engine compartment lid,
subsequently meandering along the side-line and roof-line
all the way to the deliberately short rear-end with its
clear-cut air flow spoiler.
The dynamically stretched
silhouette of the car proudly boasts a wide range of
features typical of the character of a particularly
sporting, avantgarde automobile. All of these features
clearly bear testimony to excellent aerodynamics as well as
a low centre of gravity helping to promote superior agility
on the road. And at the same time the carefully modelled
transitions between the body sections are a clear symbol of
the car’s nimble character and performance, despite its
size. Four doors with a unique, sporting and low body line.
The sporting, low-slung silhouette
of the car is further accentuated by body height of just
1.36 metres or 53.5 inches. A further important feature is
the gentle taper of the roof-line at the rear serving again
to smoothly stretch the proportions of the entire car. The
re-interpreted contour line, as seen from the side, serves
to emphasise the technical concept of rear-wheel drive so
crucial to dynamic performance on the road. Subdividing the
silhouette of the car into various sections, the contour
line stretches from the beginning of the A-pillar in a
gentle, rising movement all the way up above the front door,
gradually petering out beneath the rear side window.
The front-end design of the BMW
Concept CS is a particularly striking example of the
consistent enhancement of BMW’s design language. Here the
BMW kidney grille stands out as a powerful element typical
of the BMW brand and naturally a famous icon of body design,
giving the car its unique look and emphasising the flow of
air into the engine. Indeed, the kidney grille is not only
the central, but also the dominating element in the design
of the entire front end. Through its dimensions alone, as
well as its position slightly inclined to the front, the
kidney grille establishes a clear link to classic BMW sports
cars. All further elements at the front end of the car are
angled in the direction of travel and designed as a genuine
sculpture around the kidney grille, with all directly
adjacent surfaces being modelled in concave design.
Significant functional features add
further meaning to this special look of the car, with the
BMW kidney grille serving as the primary supply of air to
the engine. The two recesses in the front side panels, in
turn, help to cool the brakes on the car. And since a power
unit befitting the dynamic character of such a sports saloon
most probably requires an ample flow of cooling air, the
need for an extra-large kidney grille is obvious at first
sight.
Applying the philosophy that “form follows function”,
the contours on the engine compartment typical of a BMW have
developed into a genuine sign of distinction born out of
technical needs and requirements. On the BMW Concept CS, the powerdome as a further highlight in design extends over the
power unit as a particularly large, almost awe-inspiring
design feature. The engine compartment lid is supported at
either side by headlight units merging flush into the design
of the car and resting flat on the side panels, extending
far back into the front wings. The slender space thus left
over above the extra-large wheel arches underlies the
agility and, accordingly, the athletic performance of the
car.
Innovative headlight technology
Within the dynamic, low-slung headlight
units featured in the BMW Concept CS, particularly innovative
technology serves to generate a powerful and consistent light beam:
Innovative LED reverse-projection lights bundle their light on a
reflection area from where the beam is conveyed smoothly,
consistently and with utmost precision to the road ahead. This
provides a particularly homogenous area of illumination without the
slightest dazzling effect, since the oncoming motorist does not look
directly at the projectors.
In its night design, in turn, the BMW Concept CS
is characterised by slender rear lights emitting a homogeneous,
low-slung and therefore strikingly harmonious lighting effect. With
its design language absolutely authentic and convincing to the last
detail, the BMW Concept CS offers all the fascinating thrill of new
design culture. The particular impact of this sporting four-door, in
turn, results not only from individual highlights, but also from the
overall look of the car accentuating its complete
character so convincingly.
The car’s dynamic potential is indeed
expressed both by its proportions and lines symbolising both power
and a dynamic, forward-moving urge. And last but certainly not
least, the BMW Concept CS boasts particularly sophisticated elegance
through the great care and diligence applied in turning innovative
design culture into reality.
The interior: an outstanding driving
experience on all four seats
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The interior of the BMW Concept CS
also offers dynamism of a completely new standard borne out by the
combination of exclusive elegance and sophisticated refinement. In
designing the interior, the innovative technique of layering the
individual surfaces and components provides an unprecedented
combination of function and stylish reduction to the essential.
The
appropriate use of joints and seams, together with layered surfaces,
creates new options in the arrangement of functional elements for
both ventilation and illumination. And at the same time the layering
concept offers new possibilities to clearly express the class and
value of the materials used as well as the precise design of the
car’s interior through contrasting colours and the structure of
different materials. Featuring height-adjustable collar elements
directly integrated in the seats, the four full-sized sports seats
meet all the needs of personalised entertainment and communication,
thus raising the experience of quality within the interior to an
unprecedented standard. More than ever before, this highlights the
sheer value of the materials used, the love for all details, and
quality of finish now enhanced to perfection.
Interaction of innovative design and
exclusive materials, together with the use of a highly expressive
colour scheme, gives the interior of the BMW Concept CS a unique
touch of luxury based not on simple opulence, but rather on perfect
quality. The design of the interior clearly reveals the truly
outstanding driving experience in a unique ambience. A brand-new
concept for subdividing the cockpit into various sections, as well
as unparalleled standards in the choice of materials and in the
quality of finish, create an unprece- dented flair of exclusivity
and individual style. And added to this there is a clear pledge to
sportiness expressed both by the arrangement and finish of the four
single sports seats and the design of the controls and instruments.
An invitation to active motoring. The driver-oriented cockpit
immediately shows the motorist that he or she is in control of
everything happening at the wheel. Just like the arrangement of all
controls and instruments, the design and layout of the cockpit is an
invitation to active motoring. A very clear example of this
straightforward philosophy is the short distance between the
steering wheel and the shift lever, while in their design the sports
seats combine a touch of lightness with the sporting elegance of the
finest leather. The low-slung seating position and the clear
structure of the instruments likewise evoke the wish to really
experience and savour the dynamic potential of this unique car.
Lots of space, lots of support: sports
seats also at the rear
The BMW Concept CS presents the vision of an
automobile proudly offering all its qualities to the driver. The
unique thrill of driving the car is obviously borne out most by
taking your position at the wheel, while the sheer driving pleasure
offered in the process is shared out among all the occupants: Just
like the front-seat passenger, the passengers on the single seats at
the rear will also appreciate and cherish the sporting and active
driving experience offered by the BMW Concept CS.
Reflecting the particular style of the
exterior, the flowing structure of the interior surfaces shows
special care and diligence in the transitions from one section to
another. As an example, the leather trim on the centre console and
the door entry area extends far down into the footwells. The
dashboard also uses a newly developed metal structure literally
“embracing” the various surface elements. This material particularly
attractive in its structure as well as its cool colour and feeling
surrounds the circular instruments in the cockpit, together with the
other features and elements.
In presenting this new Concept Car, BMW is not only
entering a brand-new segment of the market never occupied before,
but is also setting the milestone with a brand-new type of car: The
four-door luxury Gran Turismo enters a new dimension of motoring in
new style and with new features.
