“CRIDER” (Chinese
name: 凌派)
The Honda CRIDER is a
mass-production vehicle based on the Concept C (a concept model for a
middle-class sedan developed for the Chinese market), which was
introduced at the Beijing Motor Show last year. Developed under a design
concept based on an image of a dragon, the CRIDER features top-class
vehicle size*, an energetic exterior design and dynamic performance that
exceeds other vehicles in its class. The CRIDER is a mid-size sedan
developed for Chinese customers mainly by Honda’s Chinese associates.
The CRIDER is scheduled
to go on sale from Guangqi Honda Automobile Co., Ltd. in June of this
year.
“JADE” (Chinese
name: 傑徳)
The Honda JADE is a
mass-production vehicle based on the Concept S (a global concept model
for a new-value passenger mover developed primarily for the Chinese
market to go on sale first in China), which was also introduced at the
Beijing Motor Show last year. Featuring an innovative design developed
based on an image of jade stone with a beautiful exterior look and noble
sense of quality within, the JADE will satisfy diverse customer needs
from everyday use to holiday driving. The JADE was designed to match the
tastes of Chinese customers born in 1980s who are energetic and known
for pursuing their dreams.
The JADE is scheduled
to go on sale from Dongfeng Honda Automobile Co., Ltd. in September of
this year.
New “Li Nian S1”,
original brand vehicle in China
Honda announced a minor
model change of Li Nian S1, an original brand vehicle of Guangqi Honda.
The Li Nian S1 has been well received by a large number of Chinese
customers ever since its market introduction in April 2011 as the first
mass-production model of Li Nian (Everus), the first original brand of
an automobile joint venture company in China. Featuring renewed exterior
and interior designs and Honda’s advanced technologies, the new Li Nian
S1 will go on sale in May of this year. Guangqi Honda will strive to
further increase sales of this vehicle by focusing more on customers in
inland areas of China.
Comment by Seiji
Kuraishi, president of Honda Motor (China) Investment Co., Ltd.
“Honda will continue
proposing automobiles that offer new value to our customers in China. At
the same time, Honda, Guangqi Honda and Dongfeng Honda will work closely
together to further localise the development, procurement and production
of Honda products in China. Honda’s role in the continuously growing
Chinese automobile market is represented by our brand slogan, ‘我動 未来動.’
We believe that our role is to initiate actions to create new things and
carve out a new and fun future together with our customers.”
Photos: Honda
(20.04.2013)
