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April 2013
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Opel back at the Shanghai Motor Show
Shanghai - Three
models, arriving in the Chinese market this year, are at the heart of
the Opel exhibition space at the Shanghai Motor Show (April 20 – 29).
After an absence of five years, Opel is back at China’s main Motor Show
and presenting the Insignia ST (Sports Tourer), Astra GTC and Zafira
Tourer. Also on display is the Opel Antara mid-range SUV, todays Opel’s
best-selling model in China.
“The three new Opel
entries will broaden the brand’s product lineup in China to help satisfy
the increasingly diverse demands of Chinese vehicle buyers. They embody
Opel’s proud heritage of German engineering and technology excellence.
With these award-winning models we are making a highly attractive offer
to our Chinese customers in three more different market segments. ”,
said Jürgen Keller, Director International Operations, Adam Opel AG.
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The new models represent three types of vehicles, becoming more and more
popular among China’s growing younger generation: station wagons, MPV’s
and coupes. “They tend to seek out distinctive and fresh products to
enrich their lifestyles and set them apart. They demand high-quality
details and stylish character in the things they buy. Opel products are
well suited to meet the demands of these younger consumers”, said
Keller.
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The Insignia ST will go
on sale at all Opel dealerships across China shortly after the Shanghai
Motor Show. The Zafira Tourer and Astra GTC will go on sale in the
second half of 2013. Last year, Opel sold about 4,500 cars in China with
22 dealers.
Opel’s activities on
the Chinese market are part of an ongoing export offensive. In the past
24 months, the brand has successfully entered markets as Israel,
Singapore, Chile, Australia and the United Arab Emirates. Opel will
continue to look for export opportunities, assuming it makes business
sense.
Photos: Opel
(2013-04-18)
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