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All-New Ford B-MAX to Make Landmark
Debut at Mobile World Congress
COLOGNE, Germany – Ford Motor Company
Executive Chairman Bill Ford will unveil the all-new B-MAX on Feb. 27 at
the 2012 Mobile World Congress (MWC), in Barcelona.
Ford is the first manufacturer ever to
unveil a car at the leading mobile industry event and will announce
significant new technologies for Europe to be debuted on the B-MAX;
these will make it one of the continent’s most technologically advanced
small cars.
Bill Ford also will become the first
automotive leader to deliver a keynote speech at MWC when he discusses
the company’s vision for mobility in the future and explores the
potential for mobile technology and vehicles to play more integrated
roles.
“Revealing the B-MAX at Mobile World
Congress underlines how important technology is to customers and to
Ford,” said Stephen Odell, chairman and CEO, Ford of Europe. “B-MAX will
raise the bar for small vehicles in Europe, combining technology and
premium engineering into a compact frame.”
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