Cooperation between Daimler AG and the Museo Mille Miglia

Stuttgart/Brescia – Daimler AG has entered into a strategic cooperation with the Museo Mille Miglia in Brescia, Italy. The aim is to highlight and strengthen the commonalities between the Mercedes-Benz Museum and the Museo Mille Miglia. Planned activities include a mutual exchange of exhibits.

The first event will be an exhibition featuring five racing cars from the Mercedes-Benz Classic collection, which go on display on 15 February 2012 at the Museo della Mille Miglia - a museum whose history is closely linked with what is probably the most famous road race in Europe.

“Mercedes-Benz is part of the high level of continued fascination with the Mille Miglia road race,” says Michael Bock, Head of Mercedes-Benz Classic and Managing Director of Mercedes-Benz Museum GmbH.

“This collaboration with the renowned museum in Brescia ties in with a tradition of joint projects.” And Cavaliere Attilio Camozzi from the Museo Mille Miglia adds: “Brescia and Stuttgart, the Museo della Mille Miglia and the Mercedes-Benz Museum – both are linked by art and a shared passion for motorsport. This is the basis for a partnership with a great future: sport as the ideal ambassador for economic progress and enrichment of the social life in both cities. Together we are strong.”

Mercedes-Benz is the only foreign automotive brand to have twice won Italy’s legendary 1,000-mile race on the original route. Rudolf Caracciola and Wilhelm Sebastian secured victory in the SSKL model in 1931, and Stirling Moss and Denis Jenkinson won the race in 1955 – with a fastest time that remains unbeaten to this day.

The cooperation pays homage to racing history – but it goes even further. Planned activities include exhibiting works of art from the Daimler AG collection at the Museo di Santa Giulia in Brescia, which is unique throughout Italy and Europe in terms of its location and exhibition concept.

Photo: Daimler

(Feb 14, 2012)

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