(SEOUL) – Combining dynamic,
sophisticated styling with maturity and prestige, the all-new cee’d
five-door hatchback makes its world debut at the 2012 Geneva Motor Show.
The new cee’d is
longer, wider and lower than its predecessor, with the same long
wheelbase. The elegant simplicity of its coupe-like proportions is
emphasised by a steeply raked A-pillar, a very low belt-line in the
front and lengthened side windows.
The front of the new
cee’d is dominated by the latest interpretation of Kia’s trademark
‘tiger-nose’ grille and aggressive, wraparound headlamp clusters housing
signature LED daytime running lights.
In profile, pronounced
front and rear wings emphasise the car’s wide track and solid stance.
Above taut, strongly sculpted door surfaces, the steeply raked A-pillar,
sweeping roofline and integral rear spoiler accentuate the sporting
aesthetics of the new model’s generous glasshouse.
Throughout, the
exterior is accented by numerous small yet highly significant detail
touches which add to the prestige and premium feel of the new cee’d
without detracting from the purity and elegance of the overall design.
These include a new,
bolder, more sophisticated Kia badge, the indicator blade protrusion in
the front headlamps, the Kia-signature windscreen head castellations,
the chrome side glazing surround and the cee’d-unique, aerodynamic
shaping of the tail lamp which extends into the adjacent bodywork.
The new cee’d features a completely new interior hallmarked by a more
premium look and feel, higher perceived quality, improved switchgear,
touch-screen technology and enhanced driving position ergonomics.
The dashboard layout features a cockpit-like design with an
aircraft-themed, driver-oriented fascia. The main control panel wraps
around the steering wheel, placing all switchgear within easy reach of
the driver, and the main control groups such as audio and
air-conditioning have been segregated to bring a more premium,
luxurious, big car feel to the interior.
Carefully considered precision detailing
gives the cabin a more prestigious look and feel than that of the
current generation model. Soft touch materials add a new tactility to
the driving environment. Instruments and switchgear are picked out in
very thin chrome, the door handles are built up in a layered sandwich of
high quality materials and the door opener itself has a sculpted,
one-piece, shell-like quality reflecting the premium values of the new
interior design.
