Chrysler announces Michael J. Accavitti to become new head of Dodge Marketing and two additional appointments

Chrysler Group today announced that Michael J. Accavitti is appointed Director – Dodge Brand & SRT Marketing and Communications, effective immediately.

Accavitti's most recent position was Director – Motorsports Programs and SRT Product & Brand Marketing. He joined DaimlerChrysler Corporation in 1977. He holds a bachelor's degree in Industrial Engineering from Western Michigan University, a master's degree in Business Management from Wayne State University, and a law degree (J.D. / L.L.B.) from Detroit College of Law.

He reports to Michael J. Keegan, Vice President – Volume Planning & Sales Operations.

Loveless has more than 25 years of Sales and Marketing experience. He holds a bachelor's degree in Marketing from the University of Maryland.

Loveless replaces Robert M. Richard, who was appointed Director, Global Parts Marketing on May 1. Richard replaced Richard R. Rae, who retired at the end of December.

Richard is responsible for leading ­Chrysler Group service parts marketing strategy and implementation across all product portfolios, including accessories, repair, collision, maintenance, and performance parts. He reports to Christine K. Cortez, Senior Vice President, Global Service & Parts.