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November 29, 2006 This Week:
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“This is how we can bring locally produced vehicles promptly to the Indian market. We will start by producing models such as the Passat which will allow us to offer a strong model at an attractive price,” Pötsch said. Imported vehicles such as the Volkswagen Touareg and Phaeton will complement the range. At the signing ceremony, Pötsch underlined the significance of the Indian market for the Volkswagen Group: “From our view, growth perspectives are very positive. As Europe’s largest automaker, we intend to play a proactive role in shaping this dynamic growth.” He stressed that Volkswagen would be entering the Indian market with the right products to meet the rapidly-growing demand for mobility. “Volkswagen will be developing a vehicle in the foreseeable future specifically tailored to the needs of the Indian market. This model will have a very attractive price while offering all the essential features of a genuine Volkswagen with all the benefits of our brand. That is how we will make sure that ‘Volkswagen quality built in India’ is a genuine unique selling proposition and a symbol of quality.” (November 29, 2006)
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