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November 29, 2006 This Week:
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These multi-purpose, environmentally sustainable design entries are as diverse as the beach, mountains and deserts that represent the geographic diversity of LA.
They include such design visions as the vehicle with interchangeable, fully recyclable body coverings, another which runs on pedal power and a vehicle with algae-filled panels that transform harmful CO2 into pure oxygen. Designers thrive on participating in the Design Challenge because it enables them to explore far-reaching, creative ideas in automotive design without any restrictions on them. Entries in this year’s Design Challenge are:
The two-dimensional renderings will be judged by a panel consisting of multi-discipline design professionals who will select a winner based upon the following criteria: originality of creative concept, contribution to the environment, degree of safety and reflection of a unique, spirited Southern California “green” lifestyle. Judging the entries this year are Bill Van Amburg of Calstart, Tom Matano of San Francisco’s Academy of Art University, Imre Molner of Detroit’s College for Creative Studies and Stewart Reed of Pasadena’s Art Center College of Design. “The environmental theme is very appropriate in creating awareness with consumers on automotive issues that are prevalent today,” says Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc. “We are happy to see that the LA-area studios are using design as the tool to communicate unique and innovative approaches to this challenge.” The winner will be announced on November 30 at the LA Auto Show. (November 29, 2006)
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