Tiger Woods, the world’s
top-ranked professional golfer, took a different approach to
his drive today. He literally drove Buick’s newest product, the
2008 Buick Enclave luxury crossover SUV, through a large 35-ft.
video wall with GM Chairman and CEO Rick Wagoner passenger side.
Wagoner and Woods
introduced the all-new Enclave to a standing-room only crowd of
media and Buick dealers at the Art Center College of Design in
Pasadena, one of the world’s most prestigious art and design
schools. This is the first time Buick has partnered with Woods
for a vehicle world introduction. Buick has enjoyed a long
partnership with Woods as a product endorser since 2000.
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The Enclave is Buick’s first
luxury crossover SUV. It is built on an all-new crossover
architecture and motivated by one of GM’s most powerful V-6
engines ever.
The Enclave creates its own
niche in the fast-growing crossover market by melding elegant
interior and exterior design and a confident ride in a quiet,
well-crafted roomy cabin capable of carrying up to eight
passengers with space for gear. It arrives in dealer showrooms
next summer.
Available in front-wheel or all-wheel
drive, Enclave employs a new 275-horsepower V-6 powertrain with
variable valve timing (VVT) that is mated to Buick’s first six-speed
automatic transmission. The 3.6L V-6 VVT is a sophisticated
dual-overhead camshaft engine that uses full four-cam phasing, rapid
data processing and torque-based engine management to optimize power,
economy and emissions performance.
Rick Wagoner & Tiger Woods
Peace-of-mind features such as
Ultrasonic Rear Park Assist and a rear back-up camera, StabiliTrak
electronic stability control system and OnStar Turn-by-Turn Navigation
are also available.
The Buick Enclave is the last of three
new crossovers to be introduced this year from General Motors.
Crossover entries accounted for about 2.5 million industry sales in 2005
and the segment is projected to grow to 3.5 million units by 2010. GM
currently has seven entries in this segment – Chevy Equinox and HHR;
Pontiac Torrent and Vibe; Saturn VUE, Buick Rendezvous and Cadillac SRX
– and expect to double the number of crossover entries by 2010,
including the GMC Acadia, Saturn Outlook and Buick Enclave.
The new Buick will be built at GM’s new
Lansing Delta Township assembly plant in Lansing, Mich.
