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April 07, 2004
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BMW Group Reports First Quarter Sales; Second-Best Month For BMW Group and BMW Brand

The BMW Group (BMW and MINI brands combined) reported an increase of 9 percent in March sales for 25,545 vehicles compared to the 23,432 sold that month in 2003, making it the second-best sales month in the BMW Group's history. The BMW Group also reported year-to-date sales of 61,241 vehicles, a slight decrease (1.8 percent) from the 62,382 sold in the first quarter of 2003.

 

BMW Brand Reports Sales

BMW of North America, LLC reported its second best month ever, and a 10 percent increase in March sales of automobiles and Sports Activity Vehicles, to 22,688 vehicles compared to the 20,611 reported last March.

New products such as the all-new 6 Series and the X3 Sports Activity Vehicles are becoming available at dealerships, contributing to BMW's the strong sales.

Year-to-date, sales of BMW brand vehicles were down slightly, 2.3 percent, for sales of 52,970 vehicles compared to 54,199 vehicles sold in first three months of 2003.

BMW Automobile Sales

BMW's automobile sales increased 1 percent in March, to 17,733 versus 17,517 in the same month a year ago. First quarter sales were down 8.6 percent, to 41,924 automobiles compared to 45,889 in the same period a year ago.

BMW Sports Activity Vehicle Sales

Year-to-date, sales of BMW Sports Activity Vehicles are up 60 percent in March due to sales of the new X3. Total March SAV sales were 4,955, compared to 3,094 vehicles sold in March 2003. Inventories of BMW's X5 Sports Activity Vehicles remain low which was reflected in sales of that model. Year-to-date, sales of SAVs are up 33 percent for 11,046 vehicles versus the 8,310 sold in the first three months of 2003.

Certified Pre-owned

Certified Pre-owned BMW sales were strong, too, as the company reported its second-best month ever with 6,846 vehicles sold over the 5,402 last March, an increase of 27 percent. Year-to-date, the company reported sales of 17,322 CPO vehicles, up 14 percent over the 15,204 units sold during the first quarter of 2003.

MINI Brand

MINI Automobiles

Demand for MINI brand automobiles continued as the MINI division celebrated its second anniversary in the U.S. market on March 22nd. Inventories of both models continue to be low, with less than a ten-day supply available to dealers. First quarter sales of MINI automobiles are up 1.1 percent with sales of 8,271 over the 8,183 sold in the first three months of 2003. March 2004 sales were up with 2,857 cars sold compared to 2,821 sold a year ago, an increase of 1.3 percent.

(Apr 1, 2004)


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