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April 07, 2004
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This Week:

• 645Ci Coupe & Convertible Highlight BMW's New York International Auto Show Offerings

• Chrysler Crossfire Roadster Is Latest Arrival in Chrysler Brand's International Product Offensive

• Manhattan On A Tank Of Gas: Ford Escape Hybrid Takes On Nightmarish Traffic Jams With Clean Efficiency

• Nissan Announces New, First-Ever Altima SE-R Model

• 2005 Model Year Mercedes-Benz C-Class Unveiled

• Mazda Launches Distribution Operations in Norway and Sweden

• New Distinctively Styled Rover 45

• BMW Group Reports First Quarter Sales; Second-Best Month For BMW Group and BMW Brand

• Holden Hits First Quarter Sales High

• Land Rover North America Introduces the All-New LR3

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Mazda Launches Distribution Operations in Norway and Sweden

Klaus Oest, formerly Managing Director of Mazda Motors Denmark, has been appointed as Managing Director for Mazda operations in Scandinavia and will have operational responsibility for the Mazda businesses in Denmark, Sweden and Norway.

Nils Nyrup, formerly head of Marketing in Mazda Denmark, has been appointed Director in that market, and Per Björnemann and Karianne Westby have been appointed to the same positions in Sweden and Norway, respectively. Jan Brentebraten has been appointed Chairman for Mazda in Scandinavia and will be responsible for the coordination of strategy in the region and to ensure synergies.

"The commencement of operations in Norway and Sweden is the next step in our continuing strategy to progressively assume responsibility for distribution in Europe, as and when the timing is right in each market," said Dan Morris, President of Mazda Motor Europe GmbH. Since 2000, when Mazda started to deploy the strategy, it has increased the proportion of European sales through subsidiary companies handling distribution from 33 percent in 1999 to a projected 82 percent in 2004. "Mazda sales in Europe have been increasing steadily, up 26 percent in 2003 and are already up by a further 35 percent in the first quarter of 2004 through a combination of great new products and the consistent management of the brand across the key markets which we are now able to achieve," Morris added.

Mazda Motors (Sverige) AB and Kolberg Motors A/S were appointed Mazda distributors in the respective markets in 1972 and 1967. They have each since sold more than 270,000 vehicles, successfully establishing the Mazda brand as a significant player in the markets with an outstanding reputation for customer satisfaction and reliability. "We are grateful for the contributions that Per Olsson and Tom Kolberg and their teams made to the development of the Mazda business. Thanks to their efforts, and the strong products we are bringing to the market, we are confident that we can continue to build our business further in these markets going forward," said Dan Morris.

(April 2, 2004)