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April 07, 2004
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Photo: DC Auburn Hills - The new Chrysler Crossfire Roadster will be introduced this summer to markets throughout the world, spanning five continents.
In a hotly-contested cabriolet segment, Chrysler Crossfire Roadster will present a formidable challenge to its competitors, which include the Audi TT, Honda S2000, Porsche Boxster, BMW Z4, Alfa Romeo GTV Spider, and Nissan 350Z. "The Chrysler Crossfire Roadster represents the latest phase of the Chrysler brand's product offensive in markets outside of North America and is further evidence of our commitment to international markets," said Thomas Hausch, Executive Director of International Sales and Marketing, Chrysler Group. "This stunning, head-turning roadster is one of a host of exciting new Chrysler arrivals this year and is certain to become another icon for the Chrysler brand in international markets." Crossfire Roadster complements Chrysler brand's international product offerings for 2004. This product offensive will result in the brand's most competitive lineup ever in international markets. By 2007, the Chrysler Group will more than double the number of vehicles available outside North America. The number of right-hand drive and diesel and diesel-equipped models will also more than double in that period, and the company expects its market share in Western Europe to exceed one percent by 2007. (Apr 01, 2004)
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