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July 30, 2003
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This Week:

• Crewe factory gears up for Bentley Continental GT

• Toyota to Build Pilot Bio-plastic Plant

• Mercedes-Benz Enhances European Delivery

• Holden's Peter Hanenberger to Retire After 45 Years With GM

• Monica E. Emerson is Appointed Executive Director -- Corporate Diversity Office at Chrysler Group

• Changes at head of Renault Group Finance Department

• DaimlerChrysler achieves Group operating profit of EUR 0.6 billion in second quarter of 2003

• Saab Ranks First Among European Carmakers In 2003 J.D. Power CSI Study

• Johnson Controls Names Keith Wandell President of Automotive Group

• BMW Group expands sales organisation furtherEven closer to customers throughout Western Europe

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BMW Group expands sales organisation further
 

Even closer to customers throughout Western Europe Munich - As part of the expansion of its international market presence, the BMW Group will now be taking over direct market responsibility in Greece, Ireland, Denmark and Luxembourg too. These Western European markets are currently served by importers. In view of the market position that has been reached here and the potential available, it seems reasonable for the company to take over wholesale activities itself and thus to strengthen its relationship with local dealers. Within the general framework for automobile sales in Europe that has been created by the modified Block Exemption Regulation (BER), the BMW Group will also be better able to achieve its objectives, in a way that suits customers more, if it is present itself in these markets. This strategy will be implemented in the four countries mentioned as from 1 October 2003, at the same time as the new Block Exemption Regulation comes into force.

The presence of the BMW Group in these markets means in practice that the company will be taking control of functions such as price and product strategy, marketing, service and the provision of an efficient trade organisation. This is already the case today in most Western European countries and in 28 countries throughout the globe. The contacts for the customers in question are the independent local dealers through whom the majority of the vehicles produced by the BMW Group are sold.

"The further expansion of our European sales organisation is bringing us even closer to our customers in the countries in question. The independent dealer remains the central pillar of the BMW Group sales system here. Entrepreneurial drive and proximity to customers - these are the formulae for success in all markets", says Dr. Michael Ganal, Member of the Board of BMW AG responsible for Sales and Marketing.

(July 23, 2003)