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January 29, 2003
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This Week:

• "Car of the Year 2003" awards

• Lincoln Enters The Armored Vehicle Market With Town Car BPS

• Volkswagen opens joint venture for gearbox production in China

• BMW Group Receives Four Awards in Strategic Vision's Total Delight Index

• Scion Announces Media Planning And Buying Partner

• Ford To Open New Parts Distribution Center In Shawnee, Kansas

• GMM Achieves Unprecedented Results During The Year

• Audi's seventh record-breaking year in succession

• Ultrasonic Park Assist world leader Valeo to launch Master-Park(TM)to the Aftermarket

• Ford's 2002 Operating Results Improve By $1.7 Billion Vs. Prior Year

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GMM Achieves Unprecedented Results During The Year
 

2002 Record Sales In The Mexican Auto Market The Mexican automotive industry reached an all time record in the 2002 year, with total sales of more than one million units. This unprecedented result comes originated, among other reasons, by the economic stability, low interest rates, and the introduction of new automakers and models in the country. The overall Mexican Industry retail sales increased 6.2%, while General Motors' sales increased 12.1%, almost doubling the average industry growth. Within this environment General Motors de Mexico became, for the 7th consecutive year, leader on the Mexican market in total sales (cars and trucks), due to the fact that during the year GMM sold 156,576 passenger vehicles and 74,060 trucks for a historical record of 230,636 vehicles, in an industry that reached it's highest ever sales with 1,005,534 units.

GMM obtained a total 1.2 share points gain and started to recover market share, ending with 4 years of decreasing trend. This achievement reflects the successful introduction of European vehicles, from the Opel brand, which are very well accepted by the Mexican customers; and an increasing number of the solid Chevrolet dealership chain that has a countrywide presence.

Referring exclusively to the 2002 results, GMM achieved 22.9% market share in total sales; this result has the following two components:

• Passenger Cars market share is 21.9%

• Commercial vehicles and Trucks market share is 25.5%

During the Detroit Autoshow, Arturo Elias, President and Managing Director of General Motors de Mexico, declared his confidence on the Mexican market and emphasized the fact that, in spite of the introduction of new competition brands, elements as the quality, price, service and versatility became principal weapons of GM products, allowing the company to maintain its sales leadership.

Martin Walsh, Sales, Service & Marketing Director for GM Mexico, mentioned that the excellent results obtained in 2002 were possible thanks not only to a VSSM remarkable performance but also to the teamwork developed in all areas in the organization.

The market penetration includes the results published by the AMIA, ANPACT, and Toyota published by Calf Dynamics Mexico.

With 67 years of history, General Motors de Mexico has facilities in Toluca, State of Mexico; Silao, Guanajuato; Ramos Arizpe, Coahuila and in Mexico City, and commercializes the products of the Cadillac, Chevrolet, Pontiac and Saab brands.

(January 22, 2003)