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![]() News of October 31, 2001
Chrysler Group Unveils Industry-First Vehicle Communications System
Auburn Hills, Mich. - Chrysler Group announced new details of its vehicle communication strategy for North America, including an innovative entry that embraces Bluetooth technology and uses the customer's personal mobile phone. Building on Mercedes-Benz's pioneering Tele Aid Telematics solution, Chrysler Group's offering focuses on voice and data communication tools in the automobile, with an emphasis on personal mobility and consumer choice. The company recognizes the need for in-vehicle solutions which meet the specific needs of its customers in both the luxury and volume production markets. In an auto industry first, Chrysler Group will offer a hands-free, voice recognition communications system that provides mobility for the customer. Unlike competitive offerings, the system's communication is driven through a user's wireless phone, and works inside and outside the vehicle. This promotes a flexible, "take-it-anywhere" sense of freedom, so the customer is not tied only to the car or truck. Additional customer benefits of the system include:
The communication system will be available in an aftermarket version in the spring of 2002, with factory-installed availability in early 2003. Consumers will be able to experience hands-free calling using voice recognition commands - just by bringing a mobile telephone into the vehicle environment. The communication device will be controlled and operated by a simplified hardware set-up, consisting of a receiver module located behind the dashboard, an embedded microphone in the rearview mirror and a customer's mobile telephone. Upon entering the vehicle, the mobile phone connects to the vehicle's electrical architecture using Bluetooth technology. Once the system is engaged, the phone audio is fed through the vehicle's existing speaker system, overriding the radio. In an effort to ensure safe driving while using the hands-free system, the Chrysler Group's offering requires only the push of a button to make or complete a telephone call. All other functions are voice activated. Calls are placed either by voice, digit-specific dialing or by accessing the system's audio address book, which can be customized by the user. In addition to the basic in-vehicle voice recognition, the Chrysler Group solution will also offer optional information services via an AT&T Wireless carrier subscription. Through internal customer research and benchmarking, DaimlerChrysler has determined that two distinct business models are the best strategic approach to provide state-of-the-art vehicle technology for the specific needs of its customers. Mercedes-Benz customers will continue to receive services from its pioneering Tele Aid system. Launched in 1999, Tele Aid is a combination safety, security and communications system that can notify police of an emergency, offer roadside assistance, track a stolen vehicle, and provide concierge services, among many other features. In addition, with the COMAND system, consumers can even create a personalized web site that provides them with data specific to their interests and lifestyles. The Chrysler Group also emphasized its commitment to using Bluetooth Technology as a means of supercharging the speed of in-vehicle communications. Bluetooth, a short-range wireless technology that enables different devices to connect with each other, without cables or wires, is an inexpensive, highly-flexible technology that opens the door to many mobile communications possibilities. (Oct 25, 2001) [Homepage] [
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