PSA Peugeot Citroën has
exceeded its sales target of 2,700,000 vehicles for 2000, with 2,816,000
units sold worldwide during the year. In a global market up by around
4%, the performance represented a 11.7% increase from the 2,520,000
units sold in 1999 and built on prior year gains of 10.4% in 1999 and
8.7% in 1998.
PSA Peugeot Citroën, the
sixth-largest car manufacturer in the world, accounts for more than 5%
of the global market.
Citroën reported record sales
for the fourth year in a row, while Peugeot has seen sales grow by 40%
over the past three years.
Highlights of the year
In Europe, PSA Peugeot Citroën
consolidated its position as one of the top two manufacturers of
passenger cars and light commercial vehicles, widening its share of the
market to 13.7% from 12.7% in 1999. Registrations totaled 2,300,000, up
7% in a market down by 1.2%.
The Group confirmed its European
market leadership in the commercial segment, with registrations
increasing 10% to a total of 350,000, and a market share of 18.2%.
The Group also strengthened its
position as Europe's second-largest manufacturer of passenger cars, with
registrations up 6% to 1,937,000 vehicles, and a market share of 13.1%.
Successes of the year
The Peugeot 206 remained as
popular as ever, as sales rose by 30% to 718,000 units even before the
coupe-cabriolet was introduced. Sales of the Citroën Xsara Picasso and
Xsara sedan gained 50%, while the Citroën Berlingo and Peugeot Partner
enjoyed sustained growth, with sales rising 16% to 272,300 units.
The availability of the new high
pressure direct injection (HDI) diesel engine in nearly all models
helped the Group respond to the sustained growth in European demand for
diesel-powered cars. Today, Peugeot and Citroën diesel engines account
for 49% of the Group's sales. Some 720,000 HDI-equipped cars were sold
in 2000, double the amount in 1999. Output is scheduled to rise to more
than a million in 2001.
During the year, the Peugeot and
Citroën marques were certified to ISO 9001, version 2000, standards,
thereby earning international recognition for their commitment to
quality and customer satisfaction.
European markets
A total of 2,300,000 PSA Peugeot
Citroën cars and commercial vehicles were registered in Western Europe
in 2000, an increase of 7%. The Group's market share rose in all major
Western European countries, driving an aggregate one-point increase in
the 17-country region.
In France, where the Group is
market leader with a 31.8% share, registrations rose by more than 6% in
the market.
Sales rose by 2.5% in Spain,
where PSA Peugeot Citroën is number one with a market share of 22.4%.
Citroën, the second-ranked marque, set a new sales record with 207,000
units registered. The Xsara was the country's best-selling car; the
Berlingo, the best-selling commercial vehicle.
In the United Kingdom, PSA
Peugeot Citroën is the third-ranked carmaker, with a market share of
12.4% and sales growth of 8.9%. Peugeot set a record with 202,200
registrations, while sales by the Citroën marque climbed by 19%.
Markets outside Western
Europe
Sales outside Western Europe
rose by 33% to 481,000 units, including 324,000 Peugeot vehicles and
157,000 Citroën vehicles. They accounted for 17% of the consolidated
total.
The Mercosur countries
experienced contrasting trends during the year, but PSA Peugeot Citroën
sales continued to grow, rising 8.5% overall for a market share of close
to 4.5%. Some 77,000 units were sold, including 63,000 Peugeot vehicles
and 14,000 Citroën vehicles. Registrations were up 2% in Argentina,
where the market shrank by more than 20%, and 24% in Brazil, where
demand grew by 15%. To support its regional development, on February 1
the Group will inaugurate the Porto Real manufacturing center in the
State of Rio de Janeiro, Brazil, which will produce Peugeot 206s and
Citroën Xsara Picassos.
Sales grew by 16.4% to 104,500
units in Central Europe. The Peugeot marque performed particularly well,
especially in Poland, where sales rose by 8% to 20,100 units in a market
down by 25%. Citroën's market share in Eastern Europe increased to 3.4%
from 2.7%, despite generally weaker demand.
In Turkey, where the market
expanded by a remarkable 63%, PSA Peugeot Citroën more than doubled its
sales to around 40,000 vehicles last year, versus 19,000 in 1999.
Peugeot reported strong growth
in CKD billings on volume in Iran, which rose from 10,800 units in 1999
to 44,200 in 2000.
Citroën registrations were up
17% to 52,000 in China, for a market share of 9%.
In Japan, PSA Peugeot Citroën
posted impressive growth of 50.3% to 11,800 units in a flat market. The
chief beneficiary was Peugeot, which now manages all of its own import
and distribution operations. The marque's share of the import market
grew to 4.3%, versus 2.9% in 1999.
Outlook for 2001: 3,000,000
vehicles
In 2001, the European market is
expected to remain as buoyant as it has been since 1999. The Group will
maintain its growth momentum with the launch of a series of new models.
PSA Peugeot Citroën has set a 2001 sales target of 3,000,000 vehicles,
or growth of 6.3%.
.
PSA Peugeot
Citroën
Worldwide sales of passenger cars and light commercial vehicles
|
|
1999
|
2000
|
Europe
|
Peugeot
|
1,273,000
|
1,352,000
|
|
Citroën
|
885,000
|
983,000
|
|
Total PSA
|
2,158,000
|
2,335,000
|
Outside Europe
|
Peugeot
|
240,000
|
324,000
|
|
Citroën
|
122,000
|
157,000
|
|
Total
PSA
|
362,000
|
481,000
|
|
Total Peugeot
|
1,513,000
|
1,676,000
|
|
Total Citroën
|
1,007,000
|
1,140,000
|
|
Total PSA
|
2,520,000
|
2,816,000
|
(Jan. 4,
2001)
|