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News of  December 19, 2001

Premier Automotive Group Canada Announces Restructuring And Key Executive Appointments

Toronto, ON – Premier Automotive Group – an enterprise of Ford Motor Company – is announcing a new structure for its Canadian operations, including the appointment of several new executives. Effective January 1st 2002, Premier Automotive Group is following the current company structure of the three British brands in the United States to create a new Canadian organization. 

The new organization will focus on driving forward the aggressive growth plans for all three marques, enabling each company to better leverage their individual positions within the luxury vehicle market, and providing the resources to support a stronger franchise network. 

In addition to the formation of Aston Martin Jaguar Land Rover Canada, the Premier Automotive Group is also forming a new shared services organization that will oversee Finance, Human Resources, Legal and Information Technology for Aston Martin, Jaguar, Land Rover and Volvo. 

The Executive Director of the Premier Automotive Group, Vic Doolan, said Aston Martin, Jaguar and Land Rover were a very natural fit. "They all share a similar culture and philosophy combined with a product range that is complementary and with virtually no overlap. Historically, Aston Martin, Jaguar and Land Rover retailers have often been co-located on single sites. Aston Martin Jaguar Land Rover Canada will allow us to bring synergies where they make sense for our customers and retailers while retaining each marques' unique culture and identity. With the formation of the new organization, we will be able to accelerate our aggressive growth strategies for all three marques and achieve consistency across North America in terms of structure."

Victor Bernardini is appointed President, Premier Automotive Group Canada, effective January 1st, 2002. Victor will have responsibility for the three British brands in addition to the new shared services organization. Bernardini will report to Mike O'Driscoll, President Aston Martin Jaguar Land Rover North America. Both Volvo and Lincoln will continue to report to their respective parent organizations as before.

Aston Martin Jaguar Land Rover Canada is also announcing the appointment of Don Robidas to the position of Vice President, Retail Operations. In this new position, Robidas will have responsibility for sales, franchise development and remarketing activities for the three British brands. Robidas is currently Managing Director, Land Rover Canada. 

Premier Automotive Group is also announcing the appointment of Russell Reynolds to help with PAG Integration in our Asia Pacific region. Reynolds is currently President, Jaguar Canada. Further announcements concerning the new executive team in Canada will be made in due course.

Jaguar, Land Rover and Volvo currently operate out of three unique office locations within the Greater Toronto Area. A study team is currently evaluating the optimum facility structure for the Premier Automotive Group in Canada. Details concerning that structure will be the subject of a later announcement.

(December 14, 2001)

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