This Week:

• Lexus to Debut All-New Luxury SUV at the North American International Auto Show 
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• HUMMER Begins A "Brand" New Era With H2 
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• BMW Car IT: New Think Tank in the BMW
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• Toyota Unveils All-New Vehicles At Los Angeles And North American International Auto Shows 
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• John Parker Appointed As Ford's New President - Asean Operations
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• Agila "Njoy" - New Design Edition Of Opel's Best-Selling Microvan 
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• One year of Audi Forum Ingolstadt
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• DaimlerChrysler Leads Fuel Cell Vehicle Development
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• Premier Automotive Group Canada Announces Restructuring And Key Executive Appointments
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• North American International Auto Show to Bring $509.1 Million To the Detroit Area 
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News of  December 19, 2001

HUMMER Begins A "Brand" New Era With H2 

Hummer H2

Photo: GM

A bold new chapter in the history of the HUMMER brand begins with the launch of the all-new H2 full-size sport utility vehicle, which expands the brand's product lineup and broadens its fiercely loyal customer base. 

Inspired by the HUMMER H2 concept vehicle that appeared at the 2000 North American International Auto Show, H2 has sometimes been referred to as the "Baby HUMMER." But there's nothing small-or juvenile-about it. That misnomer is a credit to the stature and status of H2's big brother, the original HUMMER H1, which continues as the icon of rugged off-roading, blazing the trail of a market segment it created and owns. 

"The HUMMER H1 will live on, its awesome reputation intact, and H2 will expand the brand's offerings, bringing the HUMMER mystique to a wider audience," said Michael C. DiGiovanni, HUMMER general manager. "While we'll eventually offer a full portfolio of products, at its core HUMMER is and will remain an extremely powerful brand that connects to consumers on a decidedly emotional level." 

H2 takes the rugged characteristics of H1 and refines them, adding more creature comforts while maintaining off-road leadership. It's a bold and youthful interpretation of what HUMMER means, in a more civilized package of a slightly more manageable size. Its extreme design makes sure that H2 has the eye-catching appearance-and brand recognition-of H1. 

"H2 will be what H1 is: an exhilarating, uncompromising off-road vehicle," said DiGiovanni, "with the opportunity to personalize and customize to suit the customer's individual taste and style." 

H2 makes its debut in the truck world as the more "civilized" family member. Its on-pavement manners, including ride comfort, are extremely refined. And it provides all the features and amenities that a premium SUV customer might want. Yet, off-road, it is almost as fiercely utilitarian as its famous progenitors-capable of traveling through streams 20 inches deep, climbing 16-inch steps and rocks, paddling through deep sand and outdistancing competitors in high-speed desert preruns. 

Customized accessories will satisfy the strong desire of HUMMER owners to personalize their vehicles. General Motors Service Parts Operations will supply about 40 different accessories for H2, many of which will be available as regular production accessories. Dealers will be able to install many of them in the seamless fashion of regular factory options, prior to customer delivery. 

(December 11, 2001)

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