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News of  December 19, 2001

North American International Auto Show to Bring $509.1 Million To the Detroit Area  

Activity associated with the 2002 NAIAS could set new economic impact record

DETROIT - The North American International Auto Show (NAIAS) 2002 is projected to bring a record $509.1 million economic boost to the Detroit area, according to estimates by Comerica Bank Chief Economist David Littmann, released jointly today by NAIAS and Comerica Bank.

Littmann based his calculation on all activity associated with the show, including construction and teardown, public attendance days, advertising, and the Charity Preview.  This year's numbers are expected to surpass 2001 by nearly $10 million.

"The expected impact of the NAIAS demonstrates that the public still has a huge interest in cars and trucks," said Mike Savoie, co-chairman of the NAIAS 2002.  "The world-class event offers an escape for attendees and the best audience in the world for the exhibitors."

Construction of the 63 exhibitor displays began in early October and represents the greatest component of economic contribution, with exhibits costing upwards of $6 million each.  The exhibits at the NAIAS have set a precedent for design that has impacted other auto shows around the country, with the first three-tier exhibit debuting at NAIAS in 2002.  The world's largest charity event, the NAIAS Charity Preview, raises more than $6.125 million for 11 local Detroit children's charity services in a single night. 

"The overall impact of NAIAS 2002 on Detroit will be significant.  The money the NAIAS brings into the area will help transition the local economy into a brighter 2002," Littmann said.  "So many people play roles in hosting the auto show -- the 1,500 carpenters, stagehands, Teamsters, riggers, and ironworkers who build exhibits, 700 catering personnel, 200 janitorial staff, plus the parking attendants, shuttle drivers and security guards who work during the event.  The economic impact is felt across a multitude of professions and a ripple effect over the entire community."

(Dec. 14, 2001)

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