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Active buyers who want to get in touch with their sportier side – or who just want to navigate the urban jungle in a sportier ride – will make tracks to the Chevrolet Trax, an urban front-wheel-drive crossover concept with a twist: This micro SUV has an electric limited-slip differential that features an independent battery pack and an electric motor to drive the rear wheels, providing a low-cost all-wheel-drive system.
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The four-door Trax is bathed in a Blaze Orange exterior finish, with rugged Burnt Orange accents on the front and rear corners that reinforce the notion this Chevrolet is all business despite its small size. Simple door lines make getting in and out easier; and fold-flat rear seats add functionality. Other features that suit its dynamic and off-road character include a voluminous, single-unit bumper and fender in front and rear, a pronounced front wheel arch shape, dynamic side character lines, a rear-mounted spare tire and roof rack. Brake calipers in Flame Yellow infuse additional attitude. The package rides on 16-inch wheels and Kumho tires for precise ride and handling. The Trax is powered by a 1-liter gasoline engine.
“The Trax is a vehicle that you can show off anywhere, be it off-road or on the road,” said Sangyeon Cho, manager of the min icar exterior design team at the GM Design Center in Inchon, South Korea . “It brings a rational combination of SUV design, function, performance and value to the consumer.” Three Chevrolet minicar global concepts designed to appeal to young car buyers in urban markets prove that art needn’t take a back seat just because the canvas is small. Revealed today at the New York Auto Show, the highly creative Chevrolet Beat, Chevrolet Groove and Chevrolet Trax concepts drive the energy, diversity and excitement of urban life into cars that deliver good-looking fun, fuel economy and value. Democracy lovers will even get the chance to pick their favorite by visiting www.vote4chevrolet.com and casting their vote for the Beat, Groove or Trax. The results will help Chevrolet determine U.S. market interest in the minicar segment, and which design/capability package resonates best with potential buyers. All three concepts were designed at GM’s Design Studio in Inchon , South Korea . One of GM’s 11 Global Design Studios, the designers in the Korean center are experts in small car product development. Built on GM’s global mini architecture, these concepts demonstrate the flexibility, creativity and innovative focus of design in GM’s Asia Pacific region. The Chevrolet Beat concept, a running prototype of a micro import tuner, was built in India ; while the Chevrolet Groove and Trax micro urban crossover concepts were built at the GM Tech Center in Warren , Mich. “The Chevrolet Beat, Groove and Trax concepts highlight the strength and diversity of GM’s Global Design capabilities, as well as the ability of our Global Product Development team to anticipate and quickly meet the evolving needs of our diverse markets around the world,” said Ed Welburn, vice president, GM Global Design. "The design team was so enthused about being given the assignment to develop the perfect small car for urban commuters that they created not one, but three interpretations of how this car may be developed for Chevrolet customers around the world." Chevrolet is one of four GM global brands, meeting diverse customer needs in 120 countries with vehicles that range from subcompacts and family sedans to full-size pickups and SUVs and iconic sports cars such as the Corvette. The concepts revealed in New York , for example, offer three different fuel-efficient engines, including a diesel. “The Chevrolet Beat, Groove and Trax concepts have the potential to expand the reach of Chevrolet – already a beloved brand around the world – even further, connecting with young buyers on multiple continents who desire fun-yet-efficient transportation,” said Chevrolet General Manager Ed Peper. “These are the same brand attributes that made Chevrolet a household name in the U.S. ” April 08, 2007
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