|
|
 
© 1998 - 2007
Copyright & |
Inspired by a “half-soldier, half-modern” military helmet, the Chevrolet Groove concept is contemporary and funky, but evokes classic Chevrolet heritage design cues like an upright windshield and prominent fender flares that give the Groove a strong, sturdy stance reminiscent of a retro hot rod.
|
|
|||||||
Groove lead exterior designer Jawook Koo, of the GM Design Center in Inchon , South Korea , was seeking a mini design that was big on presence. “I wanted to get out of the mini vehicles stereotype that is characterized by a weak, insecure and ‘cute’ appearance, so that consumers can feel safe just by looking at the vehicle,” said Koo. The Groove’s design conveys anything but weakness. The striking matte Lunar Quartz exterior finish contrasts with the strategic use of satin silver exterior chrome details. Big, five-spoke 17-inch wheels pushed all the way to the rear give the impression of a vehicle that’s much longer than it is, thanks to the short-but-pronounced hood and long, flat cabin, a design that provides for a roomy interior. Contrasting Vertigo brake calipers bring additional attention to the big wheels.
The front overhang includes open-air vents that are integrated into the front LED fog lamps, and the elongated front headlamps further “lengthen” the vehicle.
Getting this front-wheel-drive concept in the Groove is a highly efficient, 1-liter diesel engine. Three Chevrolet minicar global concepts designed to appeal to young car buyers in urban markets prove that art needn’t take a back seat just because the canvas is small. Revealed today at the New York Auto Show, the highly creative Chevrolet Beat, Chevrolet Groove and Chevrolet Trax concepts drive the energy, diversity and excitement of urban life into cars that deliver good-looking fun, fuel economy and value. Democracy lovers will even get the chance to pick their favorite by visiting www.vote4chevrolet.com and casting their vote for the Beat, Groove or Trax. The results will help Chevrolet determine U.S. market interest in the minicar segment, and which design/capability package resonates best with potential buyers. All three concepts were designed at GM’s Design Studio in Inchon , South Korea . One of GM’s 11 Global Design Studios, the designers in the Korean center are experts in small car product development. Built on GM’s global mini architecture, these concepts demonstrate the flexibility, creativity and innovative focus of design in GM’s Asia Pacific region. The Chevrolet Beat concept, a running prototype of a micro import tuner, was built in India ; while the Chevrolet Groove and Trax micro urban crossover concepts were built at the GM Tech Center in Warren , Mich. Chevrolet is one of four GM global brands, meeting diverse customer needs in 120 countries with vehicles that range from subcompacts and family sedans to full-size pickups and SUVs and iconic sports cars such as the Corvette. The concepts revealed in New York , for example, offer three different fuel-efficient engines, including a diesel. “The Chevrolet Beat, Groove and Trax concepts have the potential to expand the reach of Chevrolet – already a beloved brand around the world – even further, connecting with young buyers on multiple continents who desire fun-yet-efficient transportation,” said Chevrolet General Manager Ed Peper. “These are the same brand attributes that made Chevrolet a household name in the U.S. ” April 08, 2007
|
|||||||||
