The company was set up in 1987 as an architectural practice working
on the Japanese market, designing homes in Tokyo and several
clubhouses for golf courses in the Tokyo area.
In 1991 the Fioravanti diversify the
activities into services to the automotive industry, focusing in
particular on transport and industrial design.
The company headquarters are housed in
Moncalieri, an historic town lying in the Piedmont foothills outside
the city of Turin, Italy.
By choosing to work out of a
building dating back to the 13th -16th centuries, the
company is underlining its corporate philosophy: innovative
conceptual design in all fields of transport, using
leading-edge technology (CAS, CAD, CAM, CFD) in an ambience
permeated with the creative beauty of old-world Italy.
C.E.O. Leonardo Fioravanti worked
twenty-four years with Pininfarina, where he personally designed
some of the most famous Ferrari road cars and became Managing
Director and General Manager of Pininfarina’s research arm,
Pininfarina Studi & Ricerche. During the years 1988-1991 he was with
the Fiat Group, first as deputy General Manager at Ferrari and then
as head of Fiat’s design centre.
In 1991 he left Fiat to diversify
the activities of his own company, Fioravanti SRL, into
services to the automotive industry, focusing in particular
on transport and industrial design. The design process
harnesses both traditional and advanced methodologies.
left: C.E.O. Leonardo Fioravanti
From 1991-1993 the company worked
exclusively for the Fiat Group’s automobile marques - Fiat,
Lancia, Alfa Romeo - developing several projects connected
to production programmes. In 1994 the company designed and
built "Sensiva", a highly-innovative proposal for a hybrid
sports car, and presented it at the Turin Motor Show.
In 1996 Fioravanti SRL exhibited
two economy vehicle design projects at the Turin Motor Show:
"Flair", based on the Fiat Bravo chassis, was a 2+2 coupe',
aerodynamically designed (Cd = 0.18) to reduce fuel
consumption and featuring air brakes.
"Nyce" was an economy vehicle for the
leisure market, whose basic concept, a Fiat/Fioravanti patent, is a
symmetrical door which opens both ways, reducing the number of
expensive body parts to keep costs down.