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The MINI COOPER will debut
this September at the Paris International Auto Show and is expected to
reach American shores during the first quarter of 2002.
Over
the past eight weeks the Rover 75 manufacturing line was completely
dismantled and transported to the Phoenix Consortium's Longbridge,
England plant. In turn, equipment for MINI production was shipped from
Longbridge to Oxford. This represents the on-time conclusion of the
first part of the exceptional logistical challenge of exchanging
production facilities. Equipment for the MINI production is on site and
the buildings are ready for the installation. During the change-over
phase, a nine-week extended summer break was agreed for the Oxford
workforce. Employees returning on September 11th, 2000 will find
preparations for the production of MINI at Oxford well underway.
Investments
at Oxford have exceeded $400 million over the last years to modernize
the production facilities. This included the building of a completely
new Paint Shop for $115 million, as well as the total refurbishment of
Body-in-White and Assembly Areas. Other improvements included the
building of an Integrated Logistics Center and a Quality Center for
finished cars. For the start-up of MINI production the BMW Group will
invest an additional $330 million into machinery, facilities and
infrastructure on-site.
Production
of the MINI is set to reach up to 100,000 units per year, with
employment running at that capacity to be around 2,500 people. With
further investment into production facilities, namely in the paint shop
area, the site infrastructure allows a future production increase of up
to 200,000 units per year.
The
structures at plant Oxford will be in accordance with BMW Group's
production strategy, allowing the possibility to build other BMW Group
products at the plant if so desired. This strategy has been a major
factor in the flexibility and extraordinary productivity of BMW Group
plants.
Dr.
Herbert Diess, Managing Director Plant Oxford, said: "MINI will be
built here at Oxford using the latest technology and to BMW's stringent
quality and production standards. Our employees have already shown with
the Rover 75 that they are capable of delivering this quality. We have
successfully completed the first challenge and I am positive that
together with our suppliers and the support of the whole BMW Group we
can fulfill the high expectations for the launch of MINI."
The
modernization of the Oxford plant involved key partnerships with British
firms as well as European suppliers who provided state-of-the-art
facilities for the Body-in White and Paint Shop areas. On April 28th,
2000 Plant Oxford became a 100 per cent subsidiary of BMW (UK) Holdings
Ltd. as BMW UK Manufacturing Ltd.
(September
13, 2000)
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