Ford Motor Company of Southern Africa officially acquires Land Rover SA
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Land Rover Defender

Photo: Ford

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"We are extremely pleased and proud to have such a distinguished brand such as Land Rover join our Company," says Marcos S. Oliveira CEO and Group Managing Director of Ford Motor Company of Southern Africa. "This merger follows the recent announcement that Ford Motor Company has taken a majority shareholding in our Company."  

Land Rover, a member of the Premier Automotive Group, joins Ford, Mazda, Mitsubishi, Volvo and Jaguar in the proud and exciting product line-up marketed and distributed by the Ford Motor Company of Southern Africa. The acquisition involves the entire Land Rover line of vehicles - Range Rover, Discovery, Freelander and Defender.  

Mr. Oliveira stated that where Land Rover customers are concerned, they should rest assured that, in the true spirit of this merger, the integrity of the Land Rover brand will remain intact and will be passionately protected.  

"Land Rover comes to us with a proud heritage and established tradition, and we will maintain and enhance that reputation. It is our intention to leverage Land Rover to its fullest potential," says Mr. Oliveira.  

Mr. Oliveira confirmed that Ms Moira Moses would continue with Land Rover SA as Managing Director. 

(September 14, 2000)