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Automotive Intelligence News

News of  May 16, 2000


 


Latest Ford models for Morocco launched at the 2000 Casablanca Autoshow
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Ford Focus Enters Moroccan Market
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Casablanca, Morocco - Ford Middle East & North Africa (MENA) and its Moroccan dealer, SCAMA / Groupe Auto Hall, have unveiled the Ford Focus at a news conference on the eve of Casablanca's Auto Expo 2000, which runs until May 13th.

As it makes its public debut in the Kingdom, the highly acclaimed and eagerly awaited vehicle is set to woo consumers in Morocco, in the wake of its successful launches to other world markets.

"Besides offering our customers new state-of-the-art choices, the Focus once again demonstrates the commitment of Ford and SCAMA to growing our customer base in this part of the world," said Kurt Peterson, regional marketing manager of Ford MENA.

"We are determined to offer our customers a full-line of vehicles that they connect to, and identify with," he added. "This is the core of Ford Motor Company's strategy: focusing on our consumers and responding to their needs by offering them the vehicles they desire."

 

The Ford Focus - A Car of Many Praises

The star attraction of this year's Ford / SCAMA stand, is the glittering Ford Focus, which has been collecting awards and praises around the globe since it first saw the light at the 1998 Paris Auto Show.

Photos: Ford

Ford Focus

Ford Focus

The proof of Ford Focus' overwhelming success and popularity lies in the 25 awards it received in 17 countries, since its debut in Europe 18 months ago. Also, for the first time ever in the automotive industry, Focus was honoured with two of the world's most respected car awards: the European Car of the Year (1999) and the North American Car of the Year (2000).

In the first 12 months since its introduction, the Focus had achieved over 500,000 confirmed customer orders.

2000 Ford Fiesta Ambiente

The brand new 2000 Ford Fiesta also makes its public debut in Morocco at the Auto Expo 2000 Casablanca, bringing customers even more fun in their driving experience. Its striking, new front-end design signals a range of styling and functional improvements for one of Europe's best-selling small cars.

Ford Fiesta

Ford Fiesta

Externally, dramatic new trapezoid headlamps and the crisp lines of the Fiesta's new front wings, bonnet and bumpers are typical of the 'New Edge' design cues seen on the latest Ford models, like Ka and Focus. Adopting the same design language for the Fiesta reinforces the car's position at the heart of the Ford family, as well as highlighting shared characteristics, notably an emphasis on real driving enjoyment and exemplary safety standards.

Under the skin, the five-door model takes the acclaimed driving dynamics of Ford's small car to levels worthy of a bigger one. It also comes in two versions: 1.8L Diesel engine with a gross power of 44 kW at 4800 rpm, and a torque of 105 Nm at 2,500 rpm; and the 1.3L Endura Efi engine (44kW at 5,000rpm) with a torque of 103 Nm at 2,500rpm.

 

Ford's Smallest Head Turner - KA

Another eye catcher at the Ford / SCAMA stand is the fun and stylish KA. At the forefront of Ford's "New Edge" design concept, the KA features unique and individual styling elements and a minimalist approach resulting in elegant sophistication.

 

Ford Ka Silver

Ford Ka Silver

Like any other Ford vehicle, the KA also takes care of the driver with a standard safety package encompassing passenger seatbelts, driver airbag, and front and side impact beams.

Recently awarded the title of 2000 Middle East Car of the Year in its category, KA stands as proof that a small car can be big in personality and substance.

 

Ford Mondeo

Considered as the vehicle that first brought superior driving dynamics to the family car, Ford Mondeo's range available in Morocco now features three models - the Mondeo 1.8L, Mondeo 1.8L Turbo Diesel/Intercooler (TDI) and Mondeo Ghia 2.0L - available in 4-door and 5-door body types, bringing a fresh dynamic look to the customers.

 

Ford-Mondeo-Zetec

Ford Mondeo Zetec

(11 May, 2000)

 

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